As the use of Smartphone and tablet is increasing rapidly, the adaptability of web sites also requires changes to these new mediums. If search engine optimization (SEO) is an important part of online marketing strategy, the firm must have a sensible mobile website as this is something that cannot be skipped.
Statistics of last two years tell us that mobile sales have exceeded sales of other devices and mobile Internet usage is expected to exceed desktop Internet use for 2015. It is logical that searches through the mobile surpass desktop search in future. 70% of users say they are more likely to purchase from a website that is set up for mobile. This is the main reason most companies rely on SEO for their sites. Companies with potential online market are switching to friendly mobile websites with a responsive design for all screens.
The debate to choose a responsive web for mobile is a frequently discussed topic. The responsive option best for your business needs depends on many factors, including the purpose of the website, type of users, and SEO factor. If SEO is an important factor, you have got three main reasons why the responsive web design is the best choice for a mobile SEO strategy.
Google says the responsive web design is suitable for mobile settings. Google even claims that the design of responsive web pages is best practice for SEO. Responsive design respond with the same URL and the same design regardless of the HTML wherever displayed, making it easier and efficient for Google to crawl the site, index and organize content. Instead an adapted mobile site has a different URL and HTML design desktop, making it difficult for Google to crawl and index multiple versions of the same site. Google prefers responsive web design because content provides a website with a single URL. This is much easier for users to share, interact with others and link the content such as a separate mobile site layout.
One of the most attractive aspects of responsive web design is that the web site can provide a great user experience across many devices having variable screen sizes. It is important as it is impossible to anticipate all devices and screen sizes used to access your site. A website that works well regardless of these variables will provide better and consistent user experience that an independent mobile site designed for a particular size and a display device.
Having separate websites for desktop and mobile requires separate SEO campaigns. Managing one SEO campaign is much easier than two. This is a key advantage of a responsive website that others do not possess. There are benefits of having a mobile SEO strategy, such as optimizing keywords that are more likely to be searched when someone is with his Smartphone.
Finally, responsive web design is recommended by Google, as it provides a great user experience across many devices and different sizes of screens. Responsive design also makes management of SEO strategy simpler. For these reasons, the responsive web designis the best choice for mobile SEO strategy.
Mobile Apps Dubai Trend
In the Middle East region, Dubai has immensely integrated mobile technology with time, thus becomes a state where smartphone penetration has influenced 77% of population. A house working woman or a teenager or an employee, every person is greatly influenced by the impressive advantages of trending mobile apps that has truly make life easier. Doesn’t anyone want to live an easy life?
Digital Marketing in Dubai
In this digital era we have digital, internet or you can say online marketing and advertising. This is similar, but slightly different from the traditional ways of marketing. Digital marketing includes methods like SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing) and online branding etc.
Web Designing With Creativity
As the world of IT is rapidly expanding and growing, the field of website designing has flourished greatly. Now, hundreds of online web designing companies and agencies offer excellent services to the customers.
