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Many organizations switch their logo design during an uphill in their business journey. At the start of a business, many individuals don’t have much money to spend on the designing process for a perfect logo or maybe they are unaware of the importance of a good logoat such an initial stage therefore, they design it themselves with a help of software or get it done by an amateur designer and as soon as they get a bit established, they decide to change it in order to make their image more effective.
Have you ever thought how this attempt of switching a logowill affect your business? If it is really important for the progress of your business then what are the measures you should take in order to make the new logo design an identity for your business among your clients and competitors instead of the previous logo. Switching onto a new logo design can have some adverse effects on your business. It can make your business look unstable because your client may think that you are indecisive or not sure about your own strategies since a logoestablishes your identity and your clients and your partners start relating or remembering you through it therefore, when you change a logo design in the market then it causes an ambiguity in your client’s and your competitor’s mind about your image which surely is going to harm your business objectives.
If, changing a logo is so important for the success of your business that it can’t be avoided then one has to make extensive measures to combat with the negative effects of this attempt. A new logo design has to take over the position of previous one and since the previous one is the image that everyone remembers you with so now what you have to do is to make your marketing strategy so much effective that the new logo design scratches off the previous one completely from the mind of your customers.
One should make sure that once the logo design has been changed, all your marketing material should all contain the new one whether these are the visiting cards of your employees or a small advertisement banner on the road side. If you don’t succeed in doing so then the presence of new logo design on half of the marketing material and previous one on the remaining half will confuse your clientele. It will make your marketing side look weak and the new logo design will not be as productive as you wished it to be.
One sensible approach is not to make your new design completely different from the previous one. You may keep the basic structure same and incorporate some new features to it. This will make it easier for your clientele to memorize it and will not require an extra amount of time for the new one to replace the previous one. Switching a logo design is a critical decision for an organization. One should analyze the facts and figures deeply before making such a decision for your business.
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