Understanding Logo Design Jargon

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Web is so full of professional custom logo design companies, each promising better services at cheaper rates. Browsing through their portfolios, one becomes confused as each one of them has something or the other to be proud about. As a small business owner how you should decide which one of these many logo design service providers is right for you? Well the key is to clearly understanding what these companies are offering on their websites.

Most of the time as a small business you might find yourself confused with the terms used on the websites of these affordable logo design companies. If you do not know exactly what these terms mean please ask them or you might waste your money on buying something you didn’t even need.

First things First

As a small business owner, you may not be able to afford to a celebrity graphic designer or a promising branding agency. However, you can hire a graphic designer to create a custom logo design for your business based on your input. There are many options you have available, from $1000 to $45. You need to consider your budget and make an estimate about how much you are going to spend on a logo design.

Once you have found your price range then you can look around at the websites of the logo design companies that fit in your budget. Now when you are on these websites you will come across the following terms:

Understanding Logo Design Packages

Logo design services providers on the web have some terminologies that you need to be familiar with in order to buy the right package to meet your needs.

Number of Revisions: Some logo design companies provide you packages where you are offered unlimited revisions on a logo design. This means that you can send back a logo with your comments for a revision and the graphic designers at the company will try to improvise the logo. But please note that they will not provide you a new logo each time, instead they will stick to the one design and keep improving it.

Number of Concepts: Different logo design companies provide different number of concepts with their packages and some even promise unlimited number of concepts. A concept is the main look, feel and structure of your logo design.

Number of Designers: Freelancers usually work alone, but a logo design company usually has a team of graphic designers and some companies offer you different concepts from different designers to choose from. More designers mean that you will get to see two different outlooks on the logo.

Turnaround Time and Delivery Time: There is difference between these two; since you might be needing revisions the turnaround time is when the logo design company sends you the first concepts or revisions for your feedback. Delivery time may vary depending on how much concepts and revisions you are going to get.

Caution

Even though your logo design company might offer you a 100% unique logo design, there is still a great chance that your logo might accidentally look similar to some other business or organization’s logo. What you need to know is that most logo design companies ask you to digitally sign an agreement where you agree that you will not demand for damages in case you get involved into trademark or copyright war.

Mostly this is just a precaution from your logo design company’s side. But, if it makes you uncomfortable then ask your logo design company to explain this further to you.