Website Development: Why Invest in Creating Responsive Websites?

At the rate today’s consumers are going online to find products and services, it has become more important than ever for businesses to invest in website development. More specifically, they should pay proper attention to creating a responsive website.

But what is a responsive website? Put simply, it is a site that is designed to respond to the user’s device and behavior, with the overall goal being to offer the best possible user experience whatever device is being used to access the website. For example, if the page visitor is accessing the portal with an iPhone, the site is supposed to automatically adjust in terms of the size of its text, the resolution of its images, the page layout, among others. An unresponsive website, on the other hand, would require a lot of scrolling, pinching, zooming in or out, or perhaps changing the device’s orientation, to be able to view the page’s contents better.

Here are some compelling reasons for businesses to pour resources towards a redesign to a responsive website:

Because search engines love it.Responsive websites have a greater likelihood of showing up on search engine results pages, particularly on Google – the most used search engine today. And it always bodes well for a business when it is among the top results on Google. Moreover, search engine optimization or SEO campaigns would be easier to perform on responsive web pages which have the same URL for desktop or mobile versions.

Because it will allow the business to reach more customers.A responsive website design is crucial especially for companies that hope to reach the growing number of customers – especially the young – who are using mobile to shop. If they are able to go through the process conveniently, from browsing products all the way to paying for their purchases, there is no doubt that the website is going to welcome more and more page visitors. In addition, a responsive website is more likely to be shared by visitors with their friends and loved ones, if they could offer a first-hand account of a truly pleasant viewing and shopping experience.

Because it promotes pleasant user experience.Providing optimum viewing and navigation experience to one’s target market should be considered a critical component of customer service. In that sense, being able to offer a responsive website should be a reward in itself. And if the business accomplishes this task exceptionally well, it can even be relieved of other burdens, such as having to respond to queries or complaints over the phone, because the FAQ page of the site is difficult to read, or having to accommodate store visit inquiries because the photo gallery and videos page would not load properly.