Good website design begins with a complete and thorough understanding of the goods and services that you are selling and just who is your target market. For instance a firm of solicitors specialising in family law are going to have a website with a very different appearance to that of a plumbing supplier.
Good website design begins with a complete and thorough understanding of the goods and services that you are selling and just who is your target market. For instance a firm of solicitors specialising in family law are going to have a website with a very different appearance to that of a plumbing supplier.
In design terms your homepage is critical. If there are people looking for the goods and services that you have to offer, but they have not heard of you, then your homepage must make an immediate impact.
Websites are a visual medium and the attention of you potential client or customer will last for only a few seconds. So it is important that are presented with a visually striking homepage that will quickly tell them that you are able to provide solutions to their particular problems whatever they may be.
You should also consider an effective logo and your small business web design in Manchester should follow the basic colour principle. For instance if you have decided to opt for a logo that is blue and purple then you should incorporate these colours into your website in order to maintain a level of consistency.
A visitor coming to your website should see some kind of strap line that indicates what you have to offer. This can and should be very short and direct, such as “office supplies that do not cost the earth”. Here you are telling the visitor what you are selling and you also conveying the message that your products are affordable.
Once you have designed your home page it is then time to turn your attention to the inner pages. The design of your inner pages need to be appealing and must coincide with the design of your homepage. Your homepage has been successful in clarifying to the visitor that you have what they are looking for and they have no moved on to further explore your website.
Optimizing content for mobile devices
Designing for mobile is not just about creating websites that look good on small screens; it's about carefully stripping down a site to just the content that's most important to a mobile user.
Using and heading section headings
When you visit a site using a normal browser, it's usually easy to understand where and what the different sections are because of the layout and design of the site.
Writing new content for users and search engines
When SEOing a website, most will need new keyword rich content added to pages. It doesn't necessarily have to be a lot of content, but there should always be some information that tells the user and the search engines exactly what this page is all about.
