Navigating the Template Marketplace: A Guide to Profitable Purchases

Identifying High-Potential Templates

When it comes to selecting templates, the key is to focus on quality and potential appeal. If the template is for personal use, the choice is subjective; however, for resale purposes, aesthetics and functionality are paramount. A visually unappealing site won't attract repeat visitors or buyers. To gauge a template's quality:

• Seek multiple opinions from friends or industry professionals.
• Compare offerings on popular marketplaces like TemplateMonster or 4Templates.
• Remember, uniqueness isn't always necessary; with millions of websites online, a non-exclusive template can still stand out.

For those on a budget, free templates are available on sites like OSWD or FreeProTemplates. Exclusive deals can often be found on forums such as SitePoint, TalkFreelance, or Yaxay.

Timing Your Purchase

The timing of your purchase can significantly impact the price. Here are two strategies to consider:

1. Bid at the Last Minute: Place a bid just before an auction ends to potentially secure the last bid within your budget.
2. Post-Auction Opportunities: Contact the seller after an unsuccessful auction. They may be willing to sell at a lower price to avoid holding onto an unsold template.

When reaching out to sellers post-auction, express your interest and negotiate firmly. This approach can often lead to acquiring a template at half its original price or less.

Transforming Templates into Profits

Turning a template into a profitable sale requires enhancement and coding. Here's a step-by-step approach:

1. Improve the design in Photoshop, adding modern gradients and styles.
2. Hire a coder to convert the design into valid XHTML/CSS, incorporating features like JavaScript rollovers and dropdown menus.
3. Calculate your selling price by considering the uniqueness, features, initial cost, coding expenses, and time invested.

For example, if you purchase a $20 template and spend $8 on coding, you might price it at $80 after enhancements, ensuring a fair profit margin.

Trading Templates: What's Worthwhile?

Trading templates can be risky. Set standards for trades and be prepared to decline offers that don't meet your expectations. Aim to come out ahead in any exchange.

Coding Costs: Finding the Right Price

Coding prices vary, with XHTML/CSS typically costing around $35 and forum coding ranging from $100 to $150. Always negotiate for the best rate, keeping in mind the resale value of the coded template.

Professionalism in Transactions

Professional conduct is crucial. Maintain respectful communication, honor your commitments, and avoid unprofessional behavior. Your reputation in the industry depends on it.

Conclusion: The Art of the Deal

In conclusion, finding a great deal on a template requires patience, professionalism, and a keen eye for potential. By waiting for the right moment, enhancing the product, and engaging in smart negotiations, you can succeed in the design industry and beyond.

Copyright 2006 Jordan Dunn - SearchForDesigners.com