WordPress for Internet Marketing: Unleash the Power of WordPress Plug-ins

The Internet's marketing potential has long been recognized by businesses and organizations. Taking advantage of this medium, however, used to require a lot of technical knowledge. Not anymore! Thanks to the advent of WordPress, website designing is now accessible to people without a background in programming. This user-friendly blogging platform is not only easy to install and use, it is also very effective in search engine optimization. It offers a wide variety templates that you can tailor to your needs, as well as tutorials aimed at neophytes. Aside from these many features, you can unleash the extensive power of WordPress for Internet marketing by incorporating and using a variety of available plug-ins.  
WordPress plug-ins usually have three essential components. The first component targets search engine optimization, the second one helps your Website to penetrate social networks, and the third one consists of a host of features that can enhance your productivity in Internet marketing. 
Let's tackle the first component. WordPress plug-ins for search engine optimization usually have features for automatically generating META tags. They make your article titles more effective by incorporating META descriptions and keywords. Some of these focus on enhancing the indexing of your blogs. Others have features that aim to notify search engines and blog directories about any updates on your blog. 
As for integrating with social network sites, WordPress plug-ins specifically target popular sites such as Facebook, Twitter, Linkedin, Yahoo Buzz, Google Buzz, BlogEngage and Serp. There are widgets that show brief information on you or your company, where you can add your email address and logo. Some encourage visitors to post their comments on your blog by providing a back link to their own blogs. You can also take advantage of plug-ins that allow you to simultaneously post to innumerable sites with just one button. 
As for those that aim to maximize your Internet marketing potential, you have a wide range of features to choose from. You can access the ones that protect your blogs from spam generated from visitor comments and trackbacks. There are features aimed at incorporating JavaScript code, which allow you to take advantage of Google Analytics, a tool for measuring the return on investment of your advertising and marketing campaigns over the Internet. 
To access all the varied WordPress plug-ins you can take advantage of, just search for free plug-ins directories. These directories are usually designed by volunteers. They feature those that have been developed and tested both by their authors and users. If you want, you can also develop your own plug-ins. You can do this if you are knowledgeable in PHP. You must, however, check for compatibility with your system.  Choose those that provide updates in line with upgrades regularly performed on WordPress. 
Once you have installed your plug-ins, you can manage them from the Administration Screen of your WordPress site. Instructions for customization are usually included in the readme files. After installation, the customization instructions can be accessed on the actual plug-ins panel. You can also access the troubleshooting section if you encounter any customization or usage problems.