Your Graphics- Are They Really Working For You?

The graphics you use on your website should intensify the screen’s message. Correctly used graphics will activate the prospects emotions into a buying mode. This can be effectively accomplished by incorporating a few simple marketing strategies into your graphic designs.

For example, when choosing the color of your graphics don’t simply choose your favorite color. Identify your niche market and target the color scheme of your graphics to that market. Let’s use a gardening site as an example. You wouldn’t want to use colors like purple, gold or silver, as they aren’t very prevalent in nature. Greens, browns, and orange colors are much better suited to display the intent of a gardening site.

Too many graphics can clutter the screen and slow the time it takes a screen to load. Since smaller graphics download quickly, your graphics should typically be smaller in size. Using too few graphics can cause the site to look empty or incomplete. Neither of which sponsor sales. The entire theme of the site should come together in a happy medium fostering a smooth flowing effective decision –making process for your prospect.

The background graphics of your site are equally important to your site’s effectiveness. Backgrounds should not interfere with the readability of the text. Again, they should complement and support the desired effect of your site. Color plays an important role in choosing background graphics. Choose wisely.

When designing e-covers for your e-books or software products make sure they powerfully steer the attention of your prospect to the emotion that will trigger the sale. Make the picture fill the promise your product will deliver. Remember people make purchases based upon emotions. Next they justify the purchase with logic or benefits. Your graphics should satisfy the emotional desire.