Looking closer at the positive and negative aspects of the 6 Week Body Makeover Book and Kit on Amazon.com
These days, any marketer knows that in the home fitness niche, the feedback you get either positive or negative from users will make the difference between success and failure. The ability of potential customers in real time to share their thoughts and opinion has never been better. A product that has any whole in it will be risking having that whole being shared between customers and word spreading and this whole becoming synonymous with the product.
A promising launch can be torpedoed almost overnight. So a marketing team must monitor the feedback on sites such as Amazon.com which feature traditionally thorough and well-constructed reviews. If something emerges that is correctable by changing the product, the product’s package, or more commonly the product’s message, they will do so if feasible. Likewise if feedback shows something is a home run or really works to the liking of the customer, you are advised to accentuate it.
The 6 Week Body Makeover Book and Kit has gotten mixed reviews with a clear dividing line being drawn between the people who swear by the program and people who didn’t like it. One promising thing is that it is hard to find, on Amazon or any other review source, many examples of people who followed what Michael Thurmond lays out, and doesn’t see results. One negative thing is that to get those results a person must engage in a large amount of highly specific and time-consuming pre-work. Clearly, many of us are not going to be up for this level of work and what I like about the program is that it doesn’t shy away from the fact that it isn’t for everyone.
On Amazon, the people who have had success achieved it because they first took the time to create the body blueprint questionnaire which drives the entire direction of the program, but they also did the essential but overlooked step of making sure they had enough recipes that are approved under the program. The reason this is important is that it offsets the danger of the user not sticking to the program because of the blandness of some of the food choices. (The program heavily restricts salt and sugar additives)
The detractors of the 6 Week Body Makeover Book and Kit have not effectively harmed the sales performance of the program as of yet, mostly because their failures can be traced back to a general unwillingness to do the required up-front work.
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