Last month, the renowned Italian fashion house Fendi inaugurated its Asian flagship store at Plaza 66 in Shanghai. To commemorate this milestone, Fendi introduced two exclusive limited-edition creations: the Shanghai 2009 Limited Edition Peekaboo Handbag and the Limited Edition B Fendi Pave Watch.
Designed by Silvia Venturini Fendi, the Artistic Director of Fendi Accessories, the Shanghai 2009 Limited Edition Peekaboo Handbag is a masterpiece that pays homage to Chinese culture and Fendi's tradition of dualism. Crafted from luxurious black goatskin, the handbag exudes understated elegance and sophistication. Priced at 29,800 RMB Yuan (approximately $4,300 USD), only 20 of these exclusive handbags are available worldwide, making it a highly coveted collector's item.
The Limited Edition B Fendi Pave Watch is another exquisite creation unveiled to celebrate the store opening. Part of the B Fendi B Fabulous Collection, this watch is distinguished by its oversized buckle, symbolizing boldness and luxury. Adorned with high-quality diamonds and precious ruby stones, the watch is not just a timepiece but a piece of fine jewelry and art. Its intricate design and craftsmanship reflect Fendi's commitment to excellence and innovation.
Plaza 66 in Shanghai is a premier shopping destination, known for housing some of the world's most prestigious luxury brands. The opening of Fendi's flagship store in this iconic location underscores the brand's commitment to expanding its presence in the Asian market. According to a report by McKinsey & Company, China is expected to account for 40% of the global luxury market by 2025, making it a crucial market for luxury brands like Fendi.
Fendi's celebration of its new flagship store in Shanghai with the release of the limited edition Peekaboo Handbag and B Fendi Pave Watch highlights the brand's dedication to craftsmanship, culture, and exclusivity. These creations not only honor Fendi's rich heritage but also cater to the discerning tastes of luxury consumers in the Asian market.
For more information on the luxury market and consumer trends, you can visit McKinsey & Company's report on the global luxury market and Bain & Company's insights on the future of luxury.
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