In 2009, Handbag Designer 101, a premier resource for handbag designers, announced that Singer would sponsor the "Best Handmade Handbag Category" for the upcoming Independent Handbag Designer Awards (IHDA). This competition aims to inspire designers to explore new techniques and celebrate those who are currently crafting exquisite handbags worldwide.
Founded in 1851, the Singer Company has established itself as a leading manufacturer of sewing machines, catering to individual customers, artisans, and large enterprises alike. With a global presence, Singer operates facilities in Brazil and China and maintains 10 marketing operations overseas, selling sewing machines in over 190 countries. The company has a rich history of innovation, having introduced the first portable sewing machine and the first computer-controlled sewing machine.
In 2009, Handbag Designer 101 announced that Singer would sponsor the "Best Handmade Handbag Category" for the Independent Handbag Designer Awards. This partnership aims to inspire designers to adopt new techniques and recognize those who excel in creating fine handbags.
Emily Blumenthal, founder of Handbag Designer 101 and the Independent Handbag Designer Awards, expressed her excitement:
"We are extremely excited to again partner with the SINGER Sewing Company, whose name has been synonymous with sewing, reliability, and innovation for the past 157 years. Our ability to now provide SINGER sewing tips to over 1,000 handbag designers and our 300,000 online visitors solidifies that Handbag Designer 101 is the handbag designer resource."
Starting in November 2008, the Singer Company began sharing its "Sewing Tip of the Month," offering valuable advice to both advanced and novice handbag designers. These tips focus on seam finishes, finishing techniques, and decorative touches, providing step-by-step instructions created by sewing experts. These tips are featured on Handbag Designer 101, targeting both handbag designers and those interested in the business and products.
Gary Jones, US President of Singer, stated:
"We are pleased to build upon our successful history with IHDA and share our rich tradition of making sewing simple and easy by providing monthly sewing tips for handbag designers. Our partnership will inspire the use of new techniques and encourage handbag admirers to create their own personalized handbags."
The partnership between Singer and the Independent Handbag Designer Awards highlights the importance of innovation and craftsmanship in the handbag industry. By providing valuable resources and recognizing talented designers, this collaboration aims to inspire creativity and excellence in handbag design.
For more information on the Independent Handbag Designer Awards, visit Handbag Designer 101. To explore Singer's rich history and innovative products, visit Singer's official website.
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