The Ever-Faithful Bra and Panty – A Chronological History of Modern Undergarments

May 21
13:03

2024

K G Dunst

K G Dunst

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The evolution of modern undergarments is a fascinating journey that began in the 1850s with the introduction of bloomers and has since transformed into the diverse and comfortable bras and panties we know today. This article delves into the rich history of these essential garments, highlighting key innovations and cultural shifts that have shaped their development over the years.

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The Birth of Bloomers: 1850s

In the mid-19th century,The Ever-Faithful Bra and Panty – A Chronological History of Modern Undergarments Articles women started wearing long leggings known as bloomers to provide additional modesty under their skirts. These early undergarments were open between the legs, offering a base for all modern undergarments. It wasn't until the early 1900s that women began sewing the sides of bloomers closed, providing more coverage and comfort.

The Invention of the Bra: 1910s

The first bra was invented in 1910 by Mary Phelps Jacob, who sewed two handkerchiefs together and used ribbon to tie the device closed. Her innovative idea quickly gained popularity and was eventually sold to the Warner Brothers Corset Company. By the early 1920s, the first commercially produced bras were available, designed to contain and flatten the breasts by clipping to the lower half of a corset.

The Roaring Twenties: 1920s

As skirt hemlines became shorter in the 1920s, bloomers also shortened, first to the knee and then to the mid-thigh. Elastic waistbands were introduced, making bloomers more comfortable. By the end of the decade, bloomers resembled modern panties, albeit with wider legs. In 1922, Russian immigrant Ida Rosenthal revolutionized bras by designing them to support and uplift the breasts rather than flattening them. This was also the era when the term "lingerie" was first used publicly.

The Nylon Revolution: 1930s

The 1930s saw the invention of nylon, which quickly became a popular material for panties. The term "brassiere" was shortened to "bra," and adjustable bands with multiple hooks and eyes were introduced for better support. Other innovations included adjustable straps, patterned fabrics, lace, and padded bras for smaller women.

The War Years: 1940s

By the 1940s, the common brief was invented, offering support without being uncomfortable under clothing. The garter belt also emerged during this time. With many women entering the workforce due to World War II, companies began requiring women to wear bras on the job. The underwire was invented to accommodate more curve-oriented clothing styles.

The Colorful Fifties: 1950s

In the 1950s, undergarments ceased being only white and hidden from public view. It became socially acceptable to discuss underwear, and stores began proudly offering a variety of selections. Colors, patterns, and new fabrics like rayon and nylon became available. The nursing bra also gained popularity during this era.

The Swinging Sixties: 1960s

The 1960s saw the introduction of hip huggers and bikini-style panties. Bras were constructed from tougher materials to withstand early washing machines. The Wonderbra, created in 1964, offered flat-chested women the chance to enhance their appearance.

The Adventurous Seventies: 1970s

The 1970s brought the invention of the thong and the strapless bra, allowing women to wear skimpier outfits while still being covered underneath. The first sports bra was introduced, and new materials allowed bras to become more form-fitting. Different shapes and cleavage options became popular among bra manufacturers.

The Bold Eighties: 1980s

In the 1980s, the G-string became fashionable as a South American swimsuit style and quickly spread worldwide. The decade also saw a focus on comfort over fashion in both bras and panties.

The Comfort-Focused Nineties and Beyond: 1990s-Present

The 1990s marked a shift towards comfort in undergarment design. Since then, bras and panties have continued to improve in terms of comfort and functionality, but no major changes have been made recently.

Interesting Stats

  • Global Lingerie Market: The global lingerie market was valued at approximately $29.9 billion in 2020 and is expected to reach $49.5 billion by 2027 (Statista).
  • Average Bra Size: The average bra size in the United States has increased from 34B in the 1990s to 34DD in recent years (The Lingerie Addict).
  • Sustainability: Around 85% of textiles end up in landfills, making sustainable lingerie a growing trend (Forbes).

The history of modern undergarments is a testament to the continuous innovation and cultural shifts that have shaped our everyday essentials. From the modest bloomers of the 1850s to the diverse and comfortable options available today, undergarments have come a long way, reflecting changes in fashion, technology, and societal norms.