The peekaboo bralette trend, once a favorite among celebrities, has now made its way into mainstream fashion. Initially popularized by stars like Pink, it has now been embraced by the likes of Lea Michele and everyday fashionistas. The fall/winter trend of 2010-2011 is all about the Peekaboo Bralette look.
Frederick's of Hollywood, here we come! Support-less bralettes are experiencing a significant surge in sales this fall and winter, according to Alex Snow, who heads merchandising and marketing for lingerie giant NotJustYet.com, as reported by the Daily Mail. But the reasons behind this trend might surprise you.
"In the past, bralettes were confined to the bedroom for play or used as training bras due to their lack of support," says Snow. "However, in recent months, they have transitioned from being a celebrity-only item to a day-to-day fashion staple. There has been a massive increase in their sales. Women are now wearing them visibly under low-neckline sweaters, boyfriend blazers, and oversized tanks."
Trendsetters like Katy Perry are likely to embrace these lacy pieces at any opportunity. As previously reported, stars such as Perry, Rihanna, Lea Michele, and even pop diva Kylie Minogue have been spotted flaunting their peekaboo bralettes. This trend is not just limited to a few celebrities; it has become a widespread fashion statement.
Other major lingerie retailers like Frederick's of Hollywood and Figleaves.com have also reported sharp increases in bralette sales for outerwear purposes in recent months, according to the Daily Mail. This trend is not just a fleeting fashion moment; it has staying power.
Interestingly, Mother Nature might also be playing a role in this trend. "The winter of 2010, which has been unusually warm, has encouraged women to extend the benefits of summer fashion for as long as possible," says Snow. This unusual weather pattern has given women the opportunity to experiment with their wardrobes in ways they might not have otherwise considered.
And let's not forget the practical side of bralettes—they can be a great hiding spot for your dollar bills! So go ahead and flaunt your bralettes, but maybe reconsider pairing them with mini skirts to avoid sending the wrong message.
The peekaboo bralette trend of 2010-2011 is a fascinating blend of celebrity influence, retail strategy, and even weather patterns. As this trend continues to grow, it will be interesting to see how it evolves and what new styles emerge. Whether you're a fan of this trend or not, there's no denying its impact on the fashion world.
By understanding the nuances and factors contributing to the rise of the peekaboo bralette trend, we can appreciate its significance in the broader context of fashion and retail.
