In the world of business, capturing attention is paramount. Just as twisting someone's nose would undoubtedly grab their attention, so should your business communications. This article explores how to infuse your business writing with a metaphorical 'nose-twist' to ensure it stands out and commands attention.
Imagine you have a groundbreaking idea for marketing a new product. This idea needs to be communicated effectively to decision-makers. This is not a challenge exclusive to marketing professionals. At some point, everyone, including you, will need to disseminate crucial information, sell a product or idea, or persuade others to adopt a new concept. Effective business writing is a crucial skill for anyone aiming for success, regardless of their chosen career path.
Many people might begin their proposal with a statement like, 'Here is an idea I believe will effectively market the new Axtec product.' While this is straightforward, it lacks excitement and fails to engage the reader.
Instead, consider opening with something provocative, such as: 'Within six months of launch, our new Axtec product could seize a 20% market share by implementing the following promotional strategy.' Alternatively, you could pose a question like, 'What unique feature of the new Axtec product could propel it above all competition?'
Of course, any claims or questions you pose should be grounded in reality. Exaggeration or deception will only undermine your credibility.
Here are several other effective strategies for giving your business communications a 'nose-twist':
Begin with a story: A narrative can set up a problem that your proposal aims to solve. For inspiration, consider how articles in publications like Reader's Digest often start with a story.
Use a startling statistic: Ensure the statistic is genuinely surprising. Ordinary statistics rarely command attention.
Include a sample: If your communication involves a product that can be easily attached to a letter or the first page of a proposal, this can be a great attention-grabber. Examples might include a new type of sandpaper, a stronger plastic, or a new fabric.
Alter the paper: This could involve punching holes in letters, cutting off corners, or even burning the edges of a document to attract attention. Ensure this ties in with your headline and subject.
These techniques are not standard business writing practices, and that's precisely the point. Being slightly unconventional can make your communication the standout of the day. However, avoid being overly cute or clever, as this rarely works.
Remember, honing your business writing skills will set you apart from the crowd, regardless of your job or business. It should be as integral to your daily work as the language you speak. Even a small investment in developing these skills can yield significant returns in future success. For further reading, consider resources like Harvard Business Review's Guide to Better Business Writing.
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