Online Content Distribution Offers Multiple Promotional Options

Jan 26
09:25

2010

TJ Philpott

TJ Philpott

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Using content online as a way to increase your exposure and generate traffic is one of the most effective ways to build your business. Marketing on the internet however places many demands upon your time so learning to work more effeciently is a tremendous advantage. Read more to see 5 different methods of content distribution you can use for the same piece of content that saves you both time and effort.

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Online content distribution is a very comprehensive approach to marketing on the internet. Not only does publishing content increase your exposure but it also increases your credibility and builds your reputation. And if that isn't enough you can also take the same piece of content and use it within different promotional strategies. Using content in this way allows you to reach multiple regions of the internet to further expand your exposure.

Here are 5 different promotional strategies you can use incorporating the same piece of content you have already developed. 

Press Releases

A well crafted piece of content can be use as a press release for whatever your objectives may be. The right piece of information properly structured can be used to announce a new business or maybe the launch of a new blog depending upon your needs.

Blog Post

Any information that is related to the theme of your blog can be used for a post. If the content is fairly comprehensive in nature you can even break it up into a series of entries you can post to your blog.

Article Submission

By restructuring any piece of information you may have developed you can use it as an article to submit online. By doing this you not only can increase your business exposure with the circulation of the article but also your search engine ranking. The more incoming links you have to your site the higher your ranking tends to be as a result.

Auto-Responder Series

Take any information you have compiled together and break it up for use as a series in an email marketing campaign. Supplying your list members with valuable information is a great way to maintain their loyalty.

Information Product

By combining any number of pieces of related content you can produce a great information product. The product you create can be used as a free giveaway on your squeeze page to build a list or perhaps even offer it for sale.

As we have already mention content distribution is a very comprehensive approach to marketing on the internet. By using content to expand your exposure online you also benefit from an increase in your own credibility with readers. Publishing content also offers multiple options as to various distribution channels you can use. Our discussion here today serves to demonstrate 5 different ways you can use the same piece of content for marketing on the internet. When working online it is always beneficial to learn more efficient ways to accomplish the tasks needed to operate a successful business. As you can see by the examples we have used today content distribution does offer itself as a very efficient strategy to grow a business.