Old-good-days articles publishing sites had only text options, and if they had something like pictures or photo upload, this was in the form of sending them MS Word file with all in it.
To publish such an article, editor had to read through it, and then pass it to publishing department, where folks had to use individual approach to each article to be published, like you have in Newspaper. Taking into consideration information blast in recent decade, this old way of submission and publishing doesn’t work anymore and both articles and press release writers use submission and publishing automation tools:
1. If you are articles writer: write our article; prepare your author logo in BMP, JPG or GIF format; prepare illustration to your article in similar graphical formats, however it should be bigger than author photo or company logo, but should fit to standard computer screen plus it should take into consideration modern internet upload speed limitations. If you would really like to be cool and modern, prepare video rollick in MPG or AVI formats
2. If you are article publisher: upgrade your media portal to be ready to accept articles with photo, company or author logo, plus optional movie or video blog
3. Search Engine Optimization – what it is about? Well, if you are articles or PR writer and you are contributing to your product users community, then your do not need to care about such terms as SEO – google, yahoo, msn, altavista and other search engines will find you and make you popular, ranking by your community work contribution. If you don’t plan to do community work, you have to pay for Search Engine Optimization, which in essence is dosing the density of your product or services keywords in your website contents
4. Search Engines Future. You should expect that google spider will be more efficient in its evolution and probably even revolution, meaning that all the tricks of SEO improvements will be taken into consideration and in essence disregarded by first google and later on by MSN , yahoo and other searching tools
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