With the coming of the winter, it becomes more and more chilly. People tend to wear more and more clothes. However, there is one thing concerns people a lot that is how to keep the balance between keeping warm and keeping good-looking. Here comes a good news that the down jackets become warm as well as thin. It is no longer looks fat and clumsy. Now I'd like to introduce something about the development of the down jackets, to give all of you a sound knowledge about the history and the present tendency of the down jackets.
From the zhou dynasty onwards, Chinese people used the bird's feather and beast's fur to make clothes, which called plumage. It is not unique, but it has its counterpart.
In han dynasty people made clothes by the yak hair. In tang dynasty people took goose furry as the flocculent material. The down jacket has been popular in China since the 1980s. At that time the standard of the shell fabric as well as the processing level is not high. Design styles were compare drab. The content of cashmere was low while the quantity of filler was cheesy. What's worse, the appearance was unsightly. Thus the down jacket was named as bread jacket. As the craft and technology progressing, the down jacket has become a crucial component in the fashion area, which has become the indispensible items of the daily living equipment in the winter. The development tendency of the down jacket manifested in four ways: fashionization, casualization,personalization, athleticization.
` Fashionization
The down jacket will become the mainstream of the fashion tendency. The better the living conditions, the higher the people's pursuit of beauty. As the weather become warmer in recent years and the circumstances of entertainment places be more and more comfortable,keeping warm is no longer people sole purpose of dressing down jacket. As for the production technology, the down jacket can already be soft and warm. People more and more are particular about body their figures today. Thus the unique texture,which other clothing cannot be compared, catering to the tastes of most people.
acasualization
The down jacket tend to be more leisure, thus opening a broad space on the fashion area. As for the attire people pay more stress on the variety and comfort. Leisure clothing reflect that people enjoy a better life of optimism and comfort. The Leisure clothing embody the free, easy,comfort, optional and relax.
b Athleticization
The sportswear -like down jacket will become the new favourite in winter. With the 2008 Beijing Olympic Games approaching, the national sports will become a hot social life style. Sports are going to be popular among mass people, which will bring sportswear consumption to a climax. Among all the functions, the sports function will be more outstanding. People will pay more attention to the down coats, especially the down jackets which are suitable for running, skiing, skating, ice hockey.
c Personalization
The down jackets which with distinctive characteristics will become unconventional and unorthodox. One of the distinctive characters of the new-century consumers is that they stress the personality most. The down jackets are no exception. Such as his-and-hers-jackets, the mother-and-child-jackets are particularly popular. With the improvement of the technology, the down jacket will be more attractive and comfortable in the future. May you like it!
JACKET'S MEMOR
There is a common view about the jacket: it only means the fashion of modern society. Even after 20 to 30 years, it will mean nothing; it just stands for outing-of-date. Only what we can see form it is the time, the pass time. What I want to answer:"it is NO"and what I will correct you is that form the jacket, we not see the pass of time, but also we can know the life when it is fashion and the typical when it is out of fashion. It hides many messages, if we can see through the surface, and under stand the nature of it, we can learn more information about it, about our society and ourselves.
The Upkeep of the Down Jacket
Everyone want to own a down jacket of high qualities and they all hope that they will be beautiful all the time. However, not everyone is so luck. Supposed you are lucky enough to get a real original down jacket, you won't keep it for a long time unless you know some tips for the upkeep of the down jacket because of some particular qualities of the down jacket. You will find the tips are really simple and useful after you reading the passage, with these tips; you can not only save a lot of money but also always own a beautiful down jacket. Ok, please enjoy.
Down Jacket of High Quality
People begin to sense the beginning of the cold winter. They all want to buy good winter clothes just for a rainy day. Down jackets is an essential product. However, the reporter found that many people do not know how to buy down jackets, a great number of people have been cheated for many times. For the reason, the reporter interviewed many head-leaders of the relevant department.
