The potency of the written word is unparalleled. Consider how daily newspapers shape the perspectives of their readers. The written word is indeed formidable. So, how can you leverage it to influence your website visitors or target audience in your email marketing campaign? You can craft compelling, opinion-altering ads, web page content, and sales letters by employing a few simple techniques. Learn to deconstruct your ideas into manageable steps, and you can create marketing materials that compel people to follow your directives, supercharging your online marketing efforts.
To craft an effective sales letter for your website or autoresponder, follow these four straightforward steps.
Your sales letter must captivate attention from the first line. If you fail to do so, your efforts may be in vain. If you've done your research, you'll know the most enticing benefits of your product or service. Highlight these at the beginning of your letter. A list of compelling benefits will keep your readers engaged.
For instance, if you're selling a bowling ball called TURBO THUNDER, you could start with:
Note that these benefits appeal to the emotions of a bowler, without delving into technical details. The longer the list, the more engaged your reader will be with your proposal.
Explain why your product is superior to others, but do it succinctly. You don't want to lose your audience's interest. For example:
The TURBO THUNDER is crafted from pure titanium with a revolutionary weight block designed by scientists at NASA. You can choose from eight custom colors and five different surface stocks.
While technical details are necessary, remember that your primary goal is to make sales, which are driven by emotions. So, move past this part quickly.
This is where you pull out all the stops. Give them a compelling reason to purchase your product or service.
Following these steps will have your readers reaching for their credit cards.
Don't falter here. You must instill a sense of urgency. Then, clearly explain how to order and how simple the process is. For example, the TURBO THUNDER ball is only available at this special discount price for the next 15 days. So, they must order today. This offer will not be available again after the expiration date.
To order, they can either click on the order link below and fill out the form on the secure order page or call a toll-free number where a friendly operator will assist them.
The incredible power of the written word can work for you. Simply use these easy steps to create your next sales letter or web page content.
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