The first paragraph of your book is crucial, but there are several steps you should take before you even start writing. These seven key strategies will help you create a more focused and compelling manuscript, streamline your editing process, and accelerate your writing. By crafting your book with a specific angle in mind, you can generate significant sales even before your book hits the shelves.
Not every reader will be interested in your book. It's crucial to determine who your book is for and what they want or need from it. What problems does your book solve for them? Develop a detailed profile of your target audience and keep this image in mind as you write. Consider whether your topic is sufficiently narrow. For instance, the "Chicken Soup" series found greater success with books targeted at specific groups, such as teenagers or prisoners, than with their more general volumes.
Your title and cover have a mere four seconds to hook a potential buyer. The cover design is often the deciding factor for bookstore buyers. Your title should compel your audience to purchase your book. If you're seeking an agent or publisher, your title and subtitle are crucial.
You have only a few seconds to impress media representatives, agents, booksellers, and individual buyers. Your "tell and sell" should include your title, a few benefits, and your target audience. Incorporate a few attention-grabbing sound bites. You might also compare your book to a successful one, such as stating that "Passion at Any Age: Renew, Recharge and Reinvent Your Life" is "The Artist's Way" for seniors.
Your back cover is your book's second most important sales tool. It should feature compelling ad copy, benefits, testimonials, and a brief author bio. If potential buyers are intrigued by your back cover, they're likely to purchase your book on the spot or at least check out the introduction and table of contents for more information.
Your introduction should outline the problem your audience faces, why you wrote the book, and its purpose. In a few paragraphs, provide more specific benefits and describe the format of your book. Keep it under a page.
Each chapter should have a catchy title. If the title isn't self-explanatory, provide an annotation. Consider adding benefits or a subtitle. For example, in "Passion at Any Age," the author included the word "passion" in each chapter title. Which is more appealing: "Open Your Mind" or "Attracting Passion"?
After initially contacting influencers for feedback, send them a chapter and your table of contents. Then, request a testimonial. Testimonials from influential figures can make your back cover a powerful sales tool.
Every part of your book can contribute to its sales. By implementing these tips, you can sell more books than you ever imagined.
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