It’s no secret that publishing articles is one of the preferred ways to get your website noticed. For someone with no writing experience (and without the funds to hire a professional) this might not be easy…even if you’re an expert on the subject you’re writing about.
If your articles aren’t good enough to capture and keep your audience’s attention, then there’s no reason to publish them. They’ll just sit there collecting dust. But with a little practice, and by following this simple template, anyone can write a good article.
Describing a Problem
The first step is to describe a problem. Only spend a single paragraph on this. Even if the problem is complicated, you don’t want to bore your audience. They already know that it’s a problem, otherwise they wouldn’t be reading. You’re really just providing an opening paragraph, and that’s all.
Why it’s a Problem
Your next step is to go into a little more detail and tell your audience about some of the possible effects of the problem you just described. Again, keep it short. You’re reinforcing what you wrote in the first paragraph, but coming up with some thoughts that the reader might not have thought about.
Your Solution
Now you’re going to give the audience their solution. A lot of times, the readers will have skipped the first two parts and scanned down to this section. So mark it with a bold sentence or a sub-heading (notice how I’ve arranged this article).
Whether you’re writing step by step instructions, top ten lists, or something in paragraph form, this will be the body of your article…so it should be at least twice as long as the first two sections.
In Closing
You’ve said what you needed to say, now wrap it up. Nothing too fancy, and don’t be fooled into thinking that the cleverer it is, the more people will like it. Just leave them with some closing thoughts.
There’s your template. There are variations of this, of course, but virtually every FOB article follows something similar. Have fun with it and fill your website with something worth reading.
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