How can you get higher CPCs for your AdSense clicks? By driving traffic to content based on keyword that advertisers have placed in high demand. But where and how do you find these high demand keywords? We’ve collected a list of keyword tools you can use for AdSense optimization. And a proven process to make it easier.
Most webmasters and content creators assume that keyword research and keyword tools are mainly for marketers and advertisers. They are. But the truth is they can give publishers a lot more if applied right.
It’s important to note that most keyword research tools are in fact built for SEO purposes and advertisers, measuring mostly traffic and search engine competition. So you need to look at them from a slightly different perspective and adjust your thinking.
Tools by the Big G
You can’t say AdSense without saying Google. So obviously, the first tools I talk about have to be Google tools. Even though they aren’t always the most comfortable to use, especially for publishers. But they’re free to use and provide some intriguing information you can’t find anywhere else.
What can it do? Quite a bit!
Another tool AdWords advertisers have access to is the display planner. That’s where they can create display campaigns and pick publishers to target.
And even specific placements publishers create with custom channels. This little tool is a gold mine for publisher insights beyond just keyword CPC.
This handy little tool lets you check average CPCs across locales. This is especially useful if you run a multilingual site. But note that this will only work with very popular keywords that have a high search volume in the locale. And will show you only the minimal CPC. It is useful in getting ideas for keywords in foreign languages, for the most part.
Our Favorite Keyword Tools
The paid services usually offer more than the free ones, and pack more features into each service. You can find all the data you need with free tools, but the paid ones will mostly save you research time. Here are some of our favorites, both free and paid.
Putting It All Together
So now you have a fabulous spreadsheet with keywords and their CPC values, and possibly some search volume data too. Now just merge the two pages, sort by CPC and remove duplicates and irrelevant terms. This little treasure, that you should update as often as you can, is your content monetization cheat-sheet. Next time you’re looking for an idea for a post, or beefing up an existing posts, see if you can include some of these keywords to help Google AdSense contextualize your content for the best paying ads.
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