Brochure Marketing to the Different Social Classes: 5 Tips

Brochure printing is typically directed to all social classes. However, what those won’t tell you is exactly how to market properly to those different social classes to effectively achieve those marketing goals. It is no secret that different social classes have different tastes and your brochure printing in particular should match those preferences if you want your color brochures to get results.

So let me give you a few tips on brochure marketing to the different social classes. You will want to adjust your design and brochure printing precisely to meet their tastes.

1. Play on their goals when buying – The initial thing that you should do is to compose your content in such a way that you play on the specific goals of each social class when buying. So for example, more lower or middle class people will always want a bargain deal or an emphasis on savings when they buy something. You color brochure’s marketing message should emphasize that when marketing to that class.

For higher economic classes though the focus on buying or making transactions through brochures is on the luxury, exclusivity or speciality of the deal. Within your brochures, there must be a sense that it is a great deal because it is something unique or special that one must have. This is how you get higher classes to engage with your custom brochure.

As long as you emphasize on the goals of those classes in your custom brochures, they should be interested in what your prints have to say start to finish. So make sure you know exactly what your own target classes have as a goal when it comes to your particular kind of deals.

2. Show the most important details first for the social class – When it comes to content, it is important that you show the most important details first that your particular target social class wants. If that social class wants bargain deals, then emphasize first on the details regarding money savings. If they are on the higher classes, then it is best to emphasize on exact special features and specifications that make your deal worth. List down or show those most important details first for the social class so that they know that what they are reading is worth it.

3. Apply the “language” that fits their class – Most economic classes have a certain way of speaking and writing. So it is important that you match your text content compositions precisely to the preferred language style of the class that you are marketing too.

For higher economic classes for example, a more sophisticated style is merited so that you can impress those people with your color brochures. For middle and lower classes, a more simple, and general tone is best so that you do not intimidate them. The more appropriate the style, the more they will trust your custom brochures.

4. Use the appropriate artistic style for each class – Also when it comes to the theme or artistic style, it is best to also match the tastes of each class. Those higher classes will typically be picky and would want something more professional and elegant looking. The middle and lower classes will be content of course with simpler and more popular designs. This appropriate style should make your target markets more comfortable with reading and working with your brochure marketing messages, helping you gain their trust and responses.

5. Using the right quality materials – Finally, you should note the materials that you are using for brochure printing. Higher economic classes are typically more judgmental about the materials and will not be too keen on reading something that has thin paper and fading inks. So make sure that you use the best materials for higher social classes for  Aim for the more cheaper but decent materials for other classes of course to save on money.

So that is how you can actually promote effectively to different social classes using color brochures. Just stick through these tips and everything should be okay. Good Luck!