Brochure Printing Tips

There are just so many brochures anywhere and everywhere in the world because businesses want their products and services to be known. That is why brochure printing has become very common yet sophisticated. There are so many companies now that offer brochure printing and it is up to you to decide where to bring your job. Before deciding on the printing company, compare quotes and the quality of printing.

Below are some elements that you can consider in making your brochure.

• Design Concept and Quality of Printing. More than the text itself, it is the design that gets people attracted to your brochure. That is why many companies hire design professionals to make their brochures eye catching, witty, and something that speaks their message directly to the consumers. Most of the time, designers use bright colors, catchy slogans, and central photo on the cover of the brochure to catch attention. But sometimes, the most simplistic designs work because they are easy to read and light on the eyes. Then make sure that your printing can carry out the design of your choice. Choose a printer with good quality printing, especially those with 4-color machines because they can produce better color and exact registration.

• The Art of Communication. Brochures are small reading materials that are supposed to tell much about the products and services that you offer. And most of the time, your readers do not really have the time to read. So considering this, you have to consider brevity in your text so that you can effectively communicate what you are selling in just a few words and some pictures. But of course, do not forget your contact information—address, telephone numbers, emails, and website—because that is part of the message that you want to convey. If you are in a new location, then you may also include a vicinity map.

• Accuracy of Information. Your brochure should contain accurate information. So when you are making your brochure, work on reading it least three times to make sure that it is free of mistakes and grammatical errors. It would also be good to have someone else proofread it for you because sometimes another set of eyes can see the mistakes that you have not seen before. Otherwise, the mistakes will make your brochure look haphazardly done. It will become unprofessional and will reflect badly on your business. And make sure that you do not make a mistake in the contact information. Otherwise, you will have to redo the whole thing. You cannot send out brochures with wrong contact details.

• Finally, when you have decided to go through the brochures process, choose the printing company that is known to have great customer support. You need to be able to talk to a real person, not just an answering machine because there are many things that you need to discuss regarding the printing process. In some big companies, they have a print supervisor who acts as a liaison officer between the company and the printer. You have to communicate with the sales department regarding quotation and to the creative department for the design. And if something happens, like the prints did not come out well, the printer should be willing to do a re-print of your brochures because after all, you paid for good quality printing, not those with off color or off registration.