Dollar Store Business Advertising

You want customers to flock to your dollar store business.  In order for this to happen they will need to know it even exists.  This means you will need to advertise and promote in as many different ways as possible.  Fortunately, when it comes to advertising and promoting your dollar store you will have plenty of options.

Start by creating some type of budget for advertising and promotion.  If you do not have much money to spare at the moment, then advertising with flyers is an inexpensive solution.  You can order them in bulk, or even print them yourself, and save even more.

Another potential solution for your dollar store business is a banner.  Like flyers, they are not all that expensive.  You can setup a nice-sized banner in your front window or on the building to announce special deals you are offering.

Occasionally, you will want to hold special events to attract people to your business.  For example, if the weather is nice and warm outside, then you could have a sidewalk sale.  Your grand opening should definitely be a special event to remember.  Offering concessions and drawings will take you a long way toward making this happen.

Businesses have long been advertising in newspapers.  Although circulation rates have dramatically decreased thanks to the Internet, newspaper advertisements are still effective.  Just do not expect them to produce a steady stream of customers overnight.

Instead, you should look to place ads in your local newspapers on a weekly basis.  The more readers are exposed to your ads over time, the more memorable your dollar store will become.  It is especially a good idea to advertise in newspapers whenever you are holding a special event or during the holidays.

Radio and television advertising are also effective advertising solutions.  However, they are also some of the most expensive.  If you have the budget they can be well worth the investment.

Ideally you want your advertising efforts to go viral.  Your customers should tell their friends and family about your store, which is an advertising method you do not have to spend any money on.  As long as you provide them with a great shopping experience they should do just that.

Do not forget the internet offers cheap advertising too.  You can setup an account for your dollar store business on various social media sites like Facebook and Twitter because they are the most popular.  Other sites like LinkedIn and Google+ can also help you land more customers.