Killer Ad Copy

Killer Ad Copy

by Jane Mark and Phil Basten copyright 2004,
JPE Advertising http://jpeadvertising.com/
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Not everyone is a writer. Good copy writing
is a science and can be learned over time.
Great copy writing is an art and should problably
remain in the hands of those who can craft it
well.

Words have power.They can make you laugh, cry
experience great joy, provide encouragement
or they can destroy your confidence. They need
to be used very carefully. You can compell people
to take an action you want through the power of
your words.

When writing sales copy, you need to consider
what response or action you want your reader
to take.

To do this you need to talk to your reader on a
personal level, get them emotionally involved in
and draw them in through the power of your words.

Paint a picture of what your product or service
will do for them and then anticipate and answer
all of their questions and doubts before they
have a chance raise them.

Many books on copywriting have been written. They
can guide you and teach you to be a better writer
than you are now - mostly by getting you to avoid
making a gross faux pas thereby making your ad
copy acceptable or passible.

For the most part, however, if you are not a good
writer, you probably never will be.

You can face this reality in one of two ways. You
can tear your hair out and expend valuable time and
energy trying to do what you cannot or you can get
help - not book help - professional help from someone
with the know how, expertise,experience and the talent
to write compelling, effective ad copy.

Good sales letters can mean the difference between
making sales or not making them. They are critical
to the growth of any business. They are an absolute
MUST HAVE, if you are serious about succeeding.

When you need great ad copy, hire a killer Sales
writer and use their talents to enhance your
sales letters or your website. It's well worth
the investment.

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Phil Basten, President of JPE Advertising, is widely
recognized on the net as a copywriting expert. He
has 35 years of advertising and marketing know how
under his belt. He can write you compelling, Killer
sales copy designed to boost your sales. Right now
you can even Hire Phil's talents Free. See how here...
http://jpeadvertising.com/killerads/
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