How to pick your main targets for postcard marketing
Not all the best postcard printing techniques in the world will squat for marketing if they are not delivered to the right people that respond in the right ways. Let me help you make the right decisions in picking those main targets so as not to waste your money it. Below are the five key characteristics that you will want to find for your mailing and demographic targets. You should see your main targets when you see all these properties collide in certain addresses and communities.
1. Targets, which will gain many benefits from our products – The first main targets that you should watch out for, are those people that will gain lots of benefits from the products or services you are promoting. Simply put, you should try to identify your main target markets that will precisely like and benefit from listening to your brochures. A simple example of this would be identifying the key businesspersons that would like to always buy your specific kind of gadget or tool. Not all businesspersons can become your main market of course, only a select few that have the affinity to using gadgets or special tools. So do some product discernment and determine precisely who will find many benefits from the things marketed.
2. Targets with the appropriate economic status - Of course, you should also target people with the right economic status that can respond easily to your marketing message. If you are marketing for luxurious and expensive products, then of course, the best targets are the people that are on the higher economic classes. If you are selling more standard and useful materials, then you can try aiming for the middle and lower classes. Determining this will shape a lot about the language and design of your custom postcards, so determine precisely what economic status target is best for your campaign.
3. Targets that are easy to send to – Of course, you should also narrow down your targets to only the ones that are easy to send to. If they do not have a proper home address or office address then it is hardly worth it to send color postcards to those people. Always try to go for the easy sending targets with their locations and addresses already on hand. This maximized your effort on the best and surest locations for deployment.
4. Targets with the right age range and ability – Demographically speaking, you should also check if your targets are at the right age and already have the ability to respond properly to those messages. Sometimes people think they are ok, only to discover later on that their targets might not always have the ability to respond to those prints. This is especially true for younger and older markets where you are uncertain who really has the power to respond.
5. Past history of positive response – Finally, always try to find and record the best target that has a history of positive responses. This data can be from past marketing campaigns, or maybe from actual market research from the local area. By identifying who is readily responsive in an area, you can send up the best copy their way for you to get responses that are more positive.
Great! Now, when all those criteria meld and intertwine in your choices, then it will be clear what your best pick for postcard marketing deployment is. This will be your path to better and more beneficial responses from your custom postcards.
