POP Printing: The Basics

Pop printing companies are everywhere, most are even already online but finding the right one may take awhile.  POP printing is a serious project any company must undertake as it seriously affects the audience’s perception of a particular group.  If you send out the wrong message, people just might remember you with that.

Basic steps for your POP print: 1) Identify POP print type Will your print be a display rack? Some form of wall poster or a floor display?

Some great examples of POP prints that can be done:

• Decals • Standees • Metal sign frames • Display racks • Consumer packaging • Danglers and banners • Large format posters • Shelf strips • Floor displays • Counter display • Menu board • Moving or rotating display

2) Temporary POP print or Permanent POP print POP Prints are divided into two categories, one is the temporary POP and the other is the Permanent POP.  Temporary POP prints are those that you can easily remove and transfer, light and easily changed.  The Permanent POP prints on the other hand may take a while to put together and to detach when necessary, some of those prints are also heavy unless they are to be screwed to a wall or the floor or even the ceiling.

Identify your what print you need and where you are to place them and you will have a general idea whether it is temporary or not.  A good example is the Lighted Signboard on top of your store - that is heavy and requires attachments and electricity so that is a more permanent fixture which is a permanent POP print.

3) Contents for your POP

• Write some text Ready a short (very short) text to include in your advertisement.  Make it fun, exciting, enticing, inviting and catchy.  It has to be something that people will easily remember or mimic.  On of the best ones tells you to just do it, in those three words you can easily recall the company and entices you to do something. Try to use just one sentence or at least use bullets.

• Include great pictures The best pictures always cause people to make a comment or make a reaction and that is what you want to do.  You need pictures that make people talk about it or take a second look with it.  Avoid obscene or offensive shots.  Request the assistance of a good photographer that you can take your pictures.  Choose those that have a lot of experience for marketing your particular merchandise.

• Pick some colors With the text and pictures in mind, pre-pick some colors to match them.  Try to take into consideration the people you want to look at it and the colors they would prefer or get attracted to.  Remember to think about your target audience and choose colors for them.

4) POP Print location It is important to identify where you will place your print because you also need to identify the foot traffic that will be able to see your ad.  A good location will also give you a good sale or at least give you people to take time and know more about your company.  This will also help you identify and check if you need electricity or lighting.

5) Lighting for your POP Need to light up your print? Make sure you have an electrical outlet where you will place it.  you will be given a choice what light to use and where to place it.

POP printing companies will flock to you once they know you are in need of a good printer, so make sure you pick the right one.  POP printing requires a good printer that can listen to your needs, give you quality prints and good price.

For more easy tips and wise ideas about cost effective and impressive print materials visit: POP printing companies.