The Advantages of Using Postcards as Alternative Marketing Tools

For many small businesses, marketing and promotion budgets are getting tighter what with the impact of the economic recession still being felt across the country. And when money comes in short supply, budget cuts are usually reserved for branding and advertising activities. With a bit of creativity and out of the box thinking, you can prevent this from happening to your company. There are other alternative ways to marketing and advertising a business and one of them is postcard mailing. Postcards, you ask? Yes, postcards can help you give your business a much needed boost in reaching potential and current customers.

There are several advantages when you print postcards for your marketing campaigns. When you take the use of postcards into consideration, you will find that these simple items are as effective as any other marketing tools. The following are some of the advantages of postcard mailing campaigns:

Targeted audience
With mailing campaigns, you have the advantage of using your customer database to determine the recipients of your mailers. This gives you the opportunity to select the people who are best suited to try your products or services, thereby increasing your chances of getting high customer response. The recipients of your postcards are categorized effectively according to age, gender, occupation and even geographical location. And with a target-appropriate postcard design, you are reinforcing the impact of your message so you get more results and less expenditure.

Lower cost
Postcards are relatively inexpensive marketing tools. Unlike with most advertising medium, you tend to spend less when you print postcards for your marketing activities. Most print shops can even provide you with discounted rates and promos that will allow you to save your printing budget significantly.

Increased customizability
While most mainstream advertising campaigns can reach a larger number of households in a single occasion, not all of them can really establish a connection with the consumers. But with postcards, you can customize your messages and design to make them personally appealing to the recipients. You may choose to directly address your customers by their names, for example. This gesture shows your sincerity in reaching out to your market, which can make them appreciate your postcards even more and respond positively to your campaign.

Better conversion rate
Since you can personalize or customize your postcards, you have a better chance of motivating people to act on your marketing message. When you turn more people from mere prospects to actual paying customers, this means that you are increasing your conversion rate. Postcards are among the tools that can help you achieve that.

Even in times of economic difficulty, there are still ways that you can make your business’ presence felt by your target consumers. The challenge in being stuck in a touch situation is how to turn it to your advantage. When you print postcards to boost your marketing campaigns, that’s exactly what you are doing – turning your limited financial capability into a profitable opportunity. With postcards, you are saving money but still getting your message across effectively and creatively at that.