Conference folders are easy and inexpensive to produce – they also have the advantage that they are useful, versatile and offer a large surface to fully promote your product or service. But before you put in that order for 1000 folders, give some thought to the color as well as the design of your promotional conference folders.
Colors are what are known as non-verbal communication – designers, artists and those who work in marketing understand how important it is to use the appropriate colors. The right – or wrong – use of colors can help to create a strong emotional, psychological or physical reaction. In many cases, this reaction is subconscious.
Most of us understand the basics of how certain colors or tones have certain attributes or suggest certain feelings. In general, pastel colors suggest calmness or neutrality, while bright or vibrant colors suggest activity or excitement. And certain colors tend to clash or complement each other when used side by side – although in design it sometimes pays to break the rules.
Individual colors create particular feelings. Blue tends to indicate calmness or safety. Green is strongly associated with the country of Ireland, pink usually means romance and gold often represents royalty or wealth. And perhaps no two colors have such strong connotations as black and white.
If you are considering producing conference folders are aimed at a global audience, you also have to be careful when choosing colors. In the West, of course, the color white is traditionally used at weddings, while the same color is often used at funerals in the East. To most of us, the color red suggests excitement and passion – to the Chinese, it signifies good luck and in India, it signifies purity.
So choose your colors carefully – the color scheme on your conference folders may be just as important as the words that you use.
Use Promotional Pens to Greet Your Business Friends
If you wish to market your brand in the business network circle, do it with promotional products. Products like pens are the best gifts that can be used for this purpose. The use of pens is universal whether it is with a student, an executive, housewife or anyone else. Pens are the most sought after products used to pitch in for new business and promote existing business.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
