Imprinted promotional items don't just have to be free gifts that you give away, they can actually make you money aswell as promote your organisation.
If Calvin Klein taught us anything, it's the value of wearing a brand name on your butt. While most people think of promotional items as freebie giveaways to attract more business, there's another side of business gifts becomes an advertisement for your business. That's advertising that you can't buy.
By marketing your own brand advertising as a saleable item, you're solidifying your identity as a purveyor of quality, offering something of value to your customers and putting your name out there where it's seen by hundreds of people who are not your customers – yet.
What sort of promotional items and businesses are a good fit for this marketing strategy? There are several sorts of businesses that this strategy will work best for. They include:
- retail stores who might sell reusable cloth tote bags with their store name or logo imprinted on them
- delis and restaurants who might sell insulated lunch boxes and picnic packs
- coffee shops who might sell coffee mugs, travel mugs and vacuum containers that can be refilled with their coffee
- pubs and bars that might sell rugby shirts, t-shirts, caps and mugs imprinted with their name and logo
- health clubs and gyms who might sell kit bags and roll bags, water bottles and other items for use in healthy pursuits
- dance schools and other similar businesses who might sell apparel with their team or business logo on it
- schools and clubs that can sell a wide variety of imprinted promotional items to students and parents as a show of loyalty. A school store might benefit greatly from selling anything from imprinted pencils to jackets and fleece sweatshirts imprinted with the school name
If you've only considered promotional items as an expense in your accounts, take another look to see how you might profit from selling branded merchandise with your name on it. For more ideas on how your company can benefit from using imprinted and branded promotional merchandise, visit the internet and browse the many online catalogues available.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
