Psychological Analysis of Brochure Readers

In order to truly get readers to pay attention and read your color brochures, there is no need to follow any kind of brochure templates. What you need is to have a psychological understanding of the reader.

This is done so that you can match the kind of brochure printing tactics your target readers may need. In this guide to printing and design, I will teach you on how to psychologically analyze your brochure reader and the questions they ask themselves as they evaluate your designs.

I hope that this should give you some great insight on how to approach your design composition for brochures. So read on and learn about the psychology of a brochure reader.

• Can they see it/notice it? - The first part of the whole psychology is attention. The reader must see or notice your marketing material first before anything can happen of course. While you may think it is as simple as placing them in plain sight, this is not actually the case. It is quite difficult to catch the attention of the people since they are always preoccupied with whatever it is that they are thinking of, feeling, doing, wanting and needing. To break through all these preoccupations, you need marketing materials that will help distract. They should be prominent enough in the environment so that people would pick them up.

This means that you will need to break the psychology of ignorance by using designs that are loud and attractive to people. You will need to use noticeable colors, awe striking headlines and of course eye catching images. These all must combine into a distracting that breaks preoccupied people so that they pay attention to your message. So think of something inviting and distracting to get through this initial psychological state of the brochure reader.

• Is it interesting enough for me? - The next phase is interest. Readers will typically try to determine if the content is interesting enough for them. Is the issue being discussed or is the offer being displayed in the brochure something that matters to the reader's life? Is it really something they must be concerned with? You will need to compose a message that makes your marketing material matter to them. So make sure that you do your research so that you can write the correct words that will capture the interest of your target readers. Otherwise, after glancing at your materials, they might possibly just throw them away like junk.

• Can I understand it? - Another important part is comprehension. Most readers will be turned off immediately if the content looks long and hard to understand. You should remedy this in the layout by composing text that is written concisely in the shortest possible way. Moreover, you should not use any complex words and styles that your target readers cannot understand. You have to fit the complexity of your content to the competency of your readers. So make sure you do your market research and write specifically on the level of your target readers.

• What is in it for me? - A big part of the psychoanalysis is the benefit. They always try to ask themselves, what is in it for me? What can I get from the thing I am reading? You will have to explain this to the readers specifically so that they feel that your materials are worth reading. Do they get the value of learning something? Do they get an opportunity for a discount on something? Do they get a free item? You must make it obvious that the reader is getting something worthwhile so that they will like reading.

• What do I have to do? - Finally, and perhaps most importantly for you, part of what readers expect is being told what to do. They must know what they should do after they read. Do they need to sign a petition? Should they order something now? Do they need to call somebody or log into your website? The call to action must be obvious for them to act the way you want them to. Otherwise, they will just do nothing after reading those brochures.

So tell them explicitly to order now! On the other hand, go to the website of YourCompany. Trust me, this will help in understanding your readers a lot. On a subconscious level, your readers do like being told what needs to be done.

Great! I hope the facts above have given you some great insight on how a brochure reader thinks and feels. Use what you have learned to design great layouts that readers will really like and you benefit from a lot.