Putting Some Pizzazz In Your Ads

H2: The Power of Classifieds

Classified advertising is one of the oldest forms of advertising. Many people still peruse their Sunday paper for apartments, jobs, and other items. Smaller local publications and online platforms have also embraced classifieds. But how do you prevent potential customers from glossing over your ad? The key is to grab their attention from the start with a compelling opening line. There are three types of opening lines that work well with classifieds:

• Informative: Clearly state what you're offering. For example, "Learn How to Quickly Generate Hot, Hungry, Targeted Traffic!" immediately informs readers that the product is about increasing website traffic.

• Enticing: Use imagery in your opening line. For example, "TRY LIGHTING FIXTURES BEFORE YOU BUY!" doesn't provide specific details but paints a mental picture for the reader.

• Challenging: Challenge your reader to take action. For example, "TIRED OF ANSWERING TO YOUR BOSS? START YOUR OWN SUCCESSFUL BUSINESS!" provides an incentive for the reader to explore further.

The body of a classified ad should be concise and to the point. Once you've communicated your main point, interested readers will follow up. Always leave your contact information at the end of the ad in clear type. It's also crucial to track your classified ads to understand which ones or which publications are driving the most business.

H2: The Reach of Ezines

Ezines, or electronic magazines, offer a vast potential audience, with most subscriber lists ranging from 100,000 to 300,000 readers per issue. Moreover, most ezines target a specific audience, making them an excellent platform for targeted advertising. For instance, Biz Guru offers top ezines that reach millions for less than two hundred dollars.

Smaller ezines also offer affordable advertising options, reaching between 2,500 to 5,000 readers at a relatively low cost. However, if you choose to advertise in an ezine, ensure your product can be easily shipped worldwide. If your products are fragile or expensive to ship, consider advertising locally.

H2: Leveraging Local Media

With the rise of the internet, traditional media outlets like newspapers, radio, and television stations face fierce competition. However, advertising on these platforms can be cost-effective and an excellent way to increase local visibility.

Creating attention-grabbing radio or television ads on a limited budget can be challenging but not impossible. Listen to existing ads and identify elements that appeal to you. These elements are likely to attract potential customers as well. Remember, even bizarre ads can leave a lasting impression. For instance, an ad featuring singing belly buttons might seem strange, but it's memorable and could prompt viewers to try the advertised product.

In conclusion, a dash of creativity can make your ads stand out, regardless of where they're placed. By targeting your audience and tracking ad placement, you'll be well on your way to a successful ad campaign.