Use Sensory Media To Get Publicity

A few months ago, I was pulling out of a parking lot when a huge
van caught my eye. It wasn't the vehicle so much as the fact that
there was a gigantic television screen attached to the back. I
was so wrapped up in watching the screen that when the van pulled
out of my view, I finally remembered that I was driving, not in a
position to be paying attention to anything other than the road.

No, I'm not going to give you a ten point guide to safe driving.
The idea here is that our society is becoming more attune to
electronic information everyday, whether it happens to be through
computers, the Internet, or traveling TV screens.

More people are getting their daily dose of news or information
from CNN.com, or the twenty four hour a day news channel, or from
the radio on the drive home. It's imperative to remember that
while print can still be a great form of marketing or public
relations contacts, our minds are much more used to pulling in
sensory information from electronic sources.

Furthermore, the intimacy of radio, television, and sometimes the
Internet can give you the upper hand when it comes to selling
yourself to prospects. Seeing your face, hearing your voice, or
getting to view the actual product are big factors in easing the
natural anxieties many prospective buyers have when it comes to
purchasing.

By having your face or voice appear on television, radio
programs, or on a web site, people start to feel like they know
you personally, which ignites a sense of trust. This approach can
also throw a little bit of fame into the mix, especially if you
are a knowledgeable authority in your particular field.

If you have the means to purchase paid advertising on radio or
television, all the better for you. But, if you are like many
small business owners, finding the funds to take on such a big
project can be a little more challenging.

So, why not try to get booked as a guest on a local TV or radio
show? Find out who the producer is, because he or she, NOT the
host, decides who will appear for interviews and such. The key
thing to remember is that you need to be accessible if you really
want to get booked.

The advantages to using sensory media are really unlimited: you
can create a personable, friendly image while demonstrating your
product and setting enthusiasm about your business. Of course,
the best marketing and public relations attempts are far more
effective when a mix of print and sensory media are used.