So What Exactly is a Lead Capture Page?

If you are new to Internet Marketing you are probably feeling overwhelmed by all the new jargon there is out there. Domain names, web hosts, auto responders to name but a few.And then of course there's the lead capture page.So what is a Lead Capture page?It's exactly what it says it is, it's a page that captures leads or to put it another way it's a web page that has somewhere on it that will allow people to enter their details so they can find out more about what you have to offer them.If you have a product you want to sell or a program you would like people to join then you need a lead capture page. Why? Because it will build you a list of subscribers, and once you have that list you can email them whenever you want.So how does it work? Your visitors will see your lead capture page on which you will have a special offer or some free information or products for them. If they are interested they will sign up to receive more information about your business. This is how you start to build your own personal list.If you are running any business online you need your own list but it is especially important if you are in Internet or Affiliate Marketing.You have something you want to sell, you need customers, and you need customers that are interested in your particular product.Building your own list is the best way to find these people. Once you have a list of potential customers you simply direct them to your own website, thank you page, or even a download page.After that first contact with them you can follow up whenever you have a new offer, product or simply more information for them.It really is the easiest and cheapest way to advertise. All you need is one simple web page with an opt in form on it where they simply put their name and email address (all good auto responders provide these). After that you simply advertise the Lead Capture Page. If someone is interested in your product or program they will sign up to learn more. It is always best to let people know that they can unsubscribe at any time..no one likes spam.So there you have it. A lead capture page is simply a way of advertising to build you a list of potential customers. And everybusiness no matter how big or small always needs new customers.