The Best Way to Design Professional Business Cards on your Own

So you wish to put your business in front of your customers. You want your customers to get excited of your business. You want them spreading the word to their friends and family. In other words, you want to carry out a winning marketing campaign. That can be done, but in order for a marketing campaign to be successful, you should not only creating noise and excitement today. You need plan a campaign that will last a long time.

The common trend today is to go for social media and online marketing techniques. There’s nothing wrong with that. If you want the easiest and most cost effective way to reach your customers, the Internet is perhaps the best way to do that. But if you want a marketing campaign that will run a long time, then you might want go for traditional marketing techniques. We’re not asking you to spend a lot of dollars on TV ads or billboards. What you simply need to do is invest in well designed business cards.

Although the best way to create compelling and attention-grabbing cards is by hiring a professional printer, you always have the option to do it on your own. This way you get to save more of your marketing money. Here’s a simple guide to help you produce your cards on your own:

a) Start by collecting cards. Before doing anything, why not collect cards first, even those from your competitions. Get a feel of what other people are doing in their cards. This will give you an idea on how to design your cards. Take the strong points of each of the card you have and decide which will fit your business. From this, you will be able to create your own concept and design.

b) Look at templates. There are a lot of templates available in the market today, some you can find online other in design books. The online market even provides free downloadable templates that you can use. Even if you don’t like using templates, this can be a good place to start your design. With a template, everything will be easy for you. You don’t have to worry of the font style, size, and even the colors you would use. You simply need to substitute you contact details and you instantly have a card. But this won’t give you a unique card. There are some templates though that you can customize. Look for those templates if you want a customized design.

c) Don’t forget to put your job title. Even if you run your own business, it is still important that you put your job title in your card. If you have a lot of titles, just focus on one, and create other cards for your other titles.

d) Focus on legibility. It is important that you make sure the details and information in your card is easy to read and understand. As much as possible use only simply fonts. You don’t need to use fancy fonts as this will only make you details difficult to read. Remember that you want people to call you and you would not want the font to get in the way.