Using an Airplane Sign to the Fullest

People, companies, and everyone are starting to see the potential of the airplane sign as an advertising medium. However, while it is starting to gain the momentum it deserves, many people still do not know how to use it properly. Because of this, the use of the airplane sign as a form of aerial advertising is not done properly, therefore not getting the results it deserves. Like any type of advertisement, an airplane sign should be designed properly and used at the most appropriate time to attain maximum results. Here are some ways to fully experience the benefits of using an airplane sign:

Use it at the right time, at the right place: Highways with heavy traffic, beaches during summer or spring break, festivals—these are the places and occasions where the airplane sign can be used properly and efficiently. Here’s why—because many people can see it. Of course, regardless of where one uses the airplane sign, people are bound to see it and retain the information cited on the banner. But as with any type of advertisement, one has to make sure that many people—the most possible—would see the airplane banner. This way, the ad will have a high chance of being successful, since the result of the airplane sign not only relies on who sees the ad and remembers the information, but also the people who would learn about it through word of mouth.

Place the right information on the plane banner: Needless to say, the space of an airplane banner is limited, so one cannot put everything he or she would want to place on it. This part requires proper preparation. What part of the product or service would actually attract people? For instance, the airplane banner of the Broadway musical The Boy From Oz placed a picture of High Jackman (the musical’s main star) prominently on the airplane sign The airplane sign simply feature the musical’s logo and the picture of Jackman (which was bigger than the logo). Why? Because the ones who created it know that its biggest selling point is Jackman. By figuring him prominently, they attract more attention—and, hence, more chances for a positive response.

Simplicity is key: On television ads, advertisers and companies tend to go over the top, trying to tug the interest of the people through emotions, gloss, and other extreme characteristics. In an airplane banner, however, the medium itself attracts attention, so one can focus on the message rather than the medium and the form that sends the message. Obviously, this bodes well for the company since the product is not overshadowed by the manner of the advertisement. Rather, it compliments the product.

This is not to say that the use of an airplane sign and the practice of aerial advertising top all types of advertising medium. However, the use of an airplane sign is a great supplement to other types of advertising methods. It is a great add-on to any advertising campaign, and it balances the gloss of the other mediums with its simple elegance and its straight to the point method of advertising.