What are the substance and looks of your marketing collaterals
Marketing collaterals should not just be loud enough to be heard. They should in fact be able to scream! While most business marketing collaterals like print brochures whisper, you can make them loud enough to be heard by your target clients.
Some collateral do not even say anything and they are just there because they are part of the overall business marketing strategy. What you should have your marketing collaterals do is to proclaim to the world how exceptional your services are and how fantastic your goods are. Those who are not buying your service or products should be told that they are missing a lot by not knowing your product or service.
You want your clients to know the brand of service you provide, or that melt in your mouth type of cake, or the hassle-free check-in at that departure counter. When people do not know these things, then you do not expect them to avail the services or buy the goods that you offer.
How do you make an ordinary brochure printing output scream? This is the question that your minds are asking right now is it not? Well, read on and know how you can make simple and ordinary marketing collaterals scream out loud.
First, these brochures, flyers or catalogs are printed matters. I mean, they do not call attention to themselves if you do not do something about their appearance. You can compare this to a well-dressed executive in a tailored suit to a guy in tattered jeans and loose shirt. Who do you think will get the attention? You guessed that right. Your marketing collateral is no different from this. You have to dress them up and make them stand out to get the attention they deserve. Good marketing collateral do not just promote your retail merchandise. They also convey a professional image.
Second, most business strategists fail to optimize the use of these marketing collaterals because they treat them as just a come-on. Wrong. Yours are not just teasers. They are in fact, good conveyors of the business message. This means that apart from the look that you initially want to have to get the attention, your brochure printing and other marketing collaterals should have the substance. The substance will deliver the coup de grace once you get them involved. The looks department will get the attention but the content will convince your potential customers to act immediately.
Looks and substance. If you have both in your marketing tool, you will definitely get the desired results you expect.
