Online ad arbitrage seems simple. Buy low and sell high. However, finding the right combination of ad networks can have a direct effect on your bottom line
We want to point you in the direction of the top 5 ad networks for an arbitrage strategy. If you’re not up to speed on what arbitrage is all about, check out our article on hacks to leverage your CPC ad earnings. Hint: It’s hack #1.
But wait... no need to get grumpy or impatient. We’ll explain the tl;dr version here too. It’s quick and painless:
The gist of arbitrage is that you buy low cost traffic to your site and then convert it to positive net revenue through CPC ad earnings…
We have to optimize both sides of our equation.
Here are our favorite 5 ad networks for buying arbitrage traffic
Other mentionables
Remember that optimizing your strategy is about testing.
Each of these ad networks are options for you to try. Depending on your particular content niche, some will likely perform better for you than others. And it’s your job to find out which ones are the best performers. Always keep in mind the traffic in, traffic out arbitrage equation.
If you’re able to harness low cost traffic, you still have to maximize the ad earnings you generate with it.
And 1 new kid to watch in 2016
Unsurprisingly, Google is taking a stab at this native advertising thing the kids are all talking about. And when a big whig like Google throws its hat into the native ads ring, we pay attention.
We’ve started to see more and more arbitrage websites using Google native ads on their websites. It’s still unclear how successful it is for them but since most arbitragers are quick to act if a network doesn’t produce the margins they’re looking for then we can guess it’s doing well.
Here’s how you get Google native ads:
Select the variable type. This indicates the type of value a trafficker can enter:
So we gave you suggestions on ad networks to both buy your cheaper CPC traffic, and to monetize the traffic when it arrives. That’s the traffic in, traffic out equation we’ve been talking about.
As we noted, the basics of arbitrage is straightforward. You optimize by getting lower cost traffic coming in that generates you optimal ad revenue once it arrives. If you can create margins of profitability, then it’s a clear path forward:
You simply scale up your traffic buying... so that you can scale up your total net ad revenues earned.
But you have to ensure the equation is working before you scale up. And, as always, we won’t miss the opportunity to tell you how that’s determined.
It’s a measure of testing and experimentation.
We know these are good networks. What we don’t know is the precise mix of incoming traffic and monetized ads on your site that will generate the optimum net revenue for you. Get testing!
So are you ready to start testing an arbitrage strategy for your site?
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