A press kit is an essential marketing tool for any business. It should always be handy and any business should never be without one especially if it is again launching time for new products and services.
Your press kit is your means to disseminate your information to different media contacts about what is new in your business. One very prominent item in your list of collaterals in your press kit is trifold brochures. In addition to booklets and flyers,
your trifold brochure done by an excellent brochure printer is one of the items that have always been included in a press kit.
It is the tool that usually manages to answer many of your media contacts' questions, thus, making it easier for them to write and market your products and services.
So how do you make your trifold brochures work every time in your press kit? These strategies may help you have brochures that truly work to achieve your goals:
Consider a small yet compact brochure.
By this, I mean something that can be handled easily and yet has all the information that any media contact would need to write about your business. It may not have the full story, but enough details on your recent launching. Your trifold brochures then should have concise, clear and detailed collection of information that the press should know about. Do not leave anything unturned. It is important that you provide all of the information in your brochure rather than have the press call you every time they had an impasse in your little marketing tool.
Provide content that is clear and concise.
As I have mentioned, it is important that you make your copy clear and concise for your media contacts. Whatever you need to convey to them, or whatever information you need to tell them, all should be put in your brochure in a way that is easier to understand by your media contacts.
Never make it into something with a full-length feature.
Instead, you might try to focus on creating "news" from your details. Be direct to the point while answering all the important details like the answer to the basic questions of who, what, where, when and how of your event. The key is to give them the bare essentials, which are supposed to be all included in your brochure's list of information. Leave the attractive and ostentatious words to them for when they finally decide to write about your business or product and promote it in their various avenues of print media.
Include attractive images.
This is to emphasize your message and reinforce your value with the help of pictures and photos. Adding them can help you convey something that words may not be able to explain further. Remember that a picture can paint a thousand words – better than most words can.
Finally, get an excellent and professional brochure printer to produce your trifold brochures for you. It may cost you a little but the benefits far outweigh the money that you will need to shell out for your quality brochures.
