The first paragraph of this article encapsulates the essence of the content. It's a critique of the casual approach many people take towards their online businesses, treating them more like hobbies or games rather than serious ventures. The article emphasizes the need for a mindset shift, suggesting that treating an online business as if it had a $100,000 investment would lead to greater success.
It's astonishing how many self-proclaimed 'entrepreneurs' run their online businesses as if they were mere hobbies or games squeezed in between other leisure activities. This casual approach is a stark contrast to the traditional business mindset, where a significant investment was required to kickstart a venture. In the pre-internet era, entrepreneurs would anticipate a 3-5 year period before they could recoup their investment and start making a profit.
In today's digital age, starting an online business requires minimal investment, leading many to expect immediate profits. This expectation often leads to disappointment when instant success doesn't materialize. If these individuals could commit the same level of dedication and effort as they would if they had invested tens of thousands of dollars in an offline business, their chances of success would significantly increase.
Many treat their online businesses like lottery tickets, hoping for instant winnings and gratification. However, just like a lottery, most people end up losing. Success is not easy; it takes time and effort. The rewards of a successful business are far more valuable than any lottery win. As the saying goes, "No one successful ever said it was easy."
Most people begin their online money-making journey by signing up for an affiliate program. These programs allow anyone to start a business for virtually nothing. However, this ease and lack of initial investment often lead to the misconception that there's no work involved or potential for problems, just like any other business.
Despite having a great looking affiliate website, 95% of people fail. Why? The fact that it cost them nothing to get started plays a significant role. At the first sign of trouble, most people give up. It cost them nothing, so walking away means no loss. Conversely, someone who had invested $100,000 in their business would fight tooth and nail to make it work. They would find solutions, approach things differently, and do whatever is necessary to succeed.
If you want to succeed in your affiliate business, imagine that it cost you $100,000 to get started. If you had to use your life savings, mortgage your home, or borrow from the bank to start up, your attitude would be completely different. If you can imagine that every month you are paying back as much as you can afford to the bank for your business, and then use this money as your advertising and promotion budget, your business will grow dramatically.
Use some of your budget to get your own website. This is essential to have your unique site, and you can have links to all of your different programs. Follow advice! If you had really invested $100,000 in your online business, you would be more inclined to take advice from people who had already become successful.
Experts agree that most of your efforts should go into promoting your own newsletter, not in promoting your affiliate site directly. The mantra is, "the money is in the list." Encourage people to subscribe by offering freebies and incentives. In every newsletter, keep telling people about your programs, and eventually, they will buy something from you. Think long term investment, not short term. Having a large subscriber list will eventually make you rich!
