If you've been an affiliate for any length of time you'll know how powerful email marketing can be for affiliates. Below is a easy three-step method to building a killer email newsletter list.
Facebook,
Twitter, IM and RSS.
Email has survived had so many would-be assassins that you'd think it was part vampire.
In fact, email has flourished to the point where email lists are a cheap, sustainable way of earning a very profitable ongoing commission from people who will continue to respect you.
So, how do you develop an email newsletter list?
You do it by following a few simple steps.
Step 1) Put Together The Mechanics
All successful email lists are made of two things:
The squeeze page, where you get email addresses and consent and the email software that manages the list and sends out the emails.
Designing squeeze pages is usually not hard and requires little coding knowledge. In fact, more thought should go into the message than the code because a good squeeze page can double the number on your email list while a bad squeeze page can drive people away.
There is a lot of email software out there to help you manage your list easily and some service providers include aWeber, Constant Contact and MailChimp.
Step 2) Deciding On The Strategy
The next step is deciding how to create a central concept so good that complete strangers will trust you enough to give you their email addresses and allow you to constantly update them on topics.
In most cases, the emails center around a particular topic, and they generally offer information of interest in addition to advertisements.
It could be anything from tips for mechanics to camera tips to suggestions for eBay resellers but essentially it should be something that is not only interesting to the person that is signing up but related to the items you are marketing so they will buy your merchants' items once they do sign up.
Step 3) Executing The Strategy
Once you have decided on a topic/concept it is now down to you to work the squeeze and subsequent emails into sales writing so good that the prospect can't help but buy.
Squeeze Pages
Squeeze pages should display enough information to show the benefit of 'signing up' while 'not giving the milk away for free' as it were.
Make the page attractive, clean and enticing as this will be the thing that convinces people to join your email list.
Emails
Emails should be interesting to the person concerned as well as lucrative for yourself , otherwise they will end up in the spam folder.
Spend the most time on the title each time as it's this that determines whether people will open it or not. Shorter titles tend to work better than longer ones and power words/linkbait titles also tend to work well.
Five Final Suggestions
1) DON'T spam
Don't overwhelm your readers with emails once you have their email address. Email marketing is one of those things that looses its effectiveness over time and if you are emailing people on a daily basis there is a good chance your email is just being deleted.
2) Test your messages.
Don't wonder which offers work best for a certain email group, test it out. Send ? to one group and ? to another and you will quickly find that you are able to maximize returns from a particular group.
3) Give your readers real value.
The more you give, the more you get back. By giving them an interesting resource they are going to open your email first, no matter when it comes, because they know that your email is interesting.
4) Research, research, research
There's no shortage of free resources out there and large numbers of forums dedicated to email marketing. Keeping up your reading will help you to put together your emails better and get better results in the long run.
5) Multiply your efforts
Once you have set up one email group and its running smoothly set up another. By multiplying your lists you are essentially just increasing your income.
There you have it, with just a little work and a little research and a little work you can be making good ongoing profits with an affiliates program.
