GMC's annual Monday Night Football Tour has wrapped up for the year, leaving a trail of community enrichment and healthier lifestyles in its wake. This year, over 300 volunteers, including NFL players, joined forces to build playgrounds in various NFL cities as part of United Way’s national initiative to transform America by 2018. These playgrounds aim to promote physical activity and healthier living among children.
The Monday Night Football Tour, sponsored by GMC, saw volunteers constructing playgrounds in cities such as Dallas, Tampa Bay, Detroit, New York City, Kansas City, Philadelphia, Boston, New Orleans, and Seattle. This initiative is part of the United Way Healthy Kids Zones—Driven by GM, which aims to provide children with opportunities for physical exercise and social interaction.
Notably, NFL players themselves participated in the construction efforts. For instance, Detroit Lions’ tight end Brandon Pettigrew contributed over 1,000 hours of labor. This hands-on involvement from professional athletes underscores the importance of the initiative and its impact on local communities.
In Kansas City, Missouri, a school that had been without a playground for 25 years finally received one, thanks to the tour. Similarly, a school in New York City was equipped with playground facilities suitable for younger students, addressing a long-standing need.
The playground equipment, provided by GameTime and funded by GMC, is designed to promote physical health and social interaction among children. These playgrounds are expected to help thousands of children build upper body strength, endurance, and healthier lifestyles.
Craig Bierley, GMC Advertising and Sales Promotion Director, emphasized the importance of raising awareness about childhood obesity and creating opportunities for healthier lifestyles. "By working with the NFL and United Way, GMC is helping make communities stronger," Bierley stated.
The tour also featured interactive events where fans could compete against professional football players for a chance to win Monday Night Football game tickets, NFL store gift cards, and autographed memorabilia. Fans had the opportunity to meet NFL stars like Deion Sanders and Rob Gronkowski, as well as ESPN Monday Night Football announcer Mike Tirico.
Approximately 11,500 NFL fans participated in the tour, meeting their favorite players and test-driving GMC vehicles such as the Acadia crossover, Sierra pickup truck, Terrain SUV, and Yukon full-size SUV. "This year, GMC built on the success of a great program launched in 2010," Bierley noted. "Thousands of football fans were able to connect with star players and personalities while also realizing the tremendous capability of GMC vehicles."
The Monday Night Football Tour by GMC has not only brought joy to NFL fans but has also made a significant impact on local communities by promoting healthier lifestyles and physical activity among children. This initiative highlights the power of collaboration between corporations, non-profits, and sports organizations in driving positive change.
By integrating community service with sports and corporate sponsorship, GMC's Monday Night Football Tour exemplifies how collaborative efforts can lead to substantial community benefits and healthier futures for children.
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