Mayer Hawthorne, a rising star in the music industry, headlined the Mazda 2 Music Tour from late 2010 to late 2011, significantly boosting his career. Sponsored by the automotive giant Mazda, the tour took Hawthorne and his band, The County, across the United States, providing them with invaluable exposure and opportunities.
Mayer Hawthorne and The County embarked on the Mazda 2 Music Tour in October 2010. The tour kicked off on the East Coast, making its way through the southern states before heading to the Midwest. By week four, the tour had hit major cities such as Birmingham, Alabama; Nashville, Tennessee; and Asheville, North Carolina. The Midwest leg included stops in Chicago, Columbus, and Cleveland.
The latter part of the tour saw the band performing in the Rocky Mountain region and on the West Coast, wrapping up in late October 2011. Notable venues included The Vogue in Indianapolis, Indiana; the Bottleneck in Lawrence, Kansas; and the Urban Lounge in Salt Lake City, Utah.
At 28 years old, Mayer Hawthorne, whose real name is Andrew Cohen, had been making music professionally since 2008. The name Mayer Hawthorne is a combination of his middle name and a street he grew up on. Known for his soul and neo-soul performances, Hawthorne also DJs and performs hip hop under the stage name "Haircut."
Hawthorne's versatility extends beyond singing; he is also an audio engineer, rapper, producer, and multi-instrumentalist. The Mazda 2 Music Tour provided him with significant exposure, helping him reach a broader audience.
The Mazda 2 Music Tour was not just about Mayer Hawthorne; it also featured a diverse lineup of supporting artists. These included Childish Gambino, Jazzy Jeff, Unequal People, Tina Farris, The Heavy, and Gordon Voidwell, among others. Over twenty independent and labeled musicians gained exposure through this corporate-sponsored tour, which is often a crucial platform for less popular artists to reach new audiences.
Corporate-sponsored tours like the Mazda 2 Music Tour play a vital role in the music industry. They provide emerging artists with the resources and opportunities to perform in multiple cities, thereby expanding their fan base. According to a 2019 report by Nielsen, 52% of music fans discover new artists through live events, highlighting the importance of tours like this one.
Since the Mazda 2 Music Tour, Mayer Hawthorne has continued to evolve as an artist. He remains active in the music scene, constantly touring, recording, and producing music for other artists. With three albums and eight singles released to date, Hawthorne shows no signs of slowing down. His work continues to receive positive reviews, ensuring his place in the music industry.
Mayer Hawthorne's journey through the Mazda 2 Music Tour is a testament to the power of live performances and corporate sponsorships in shaping the careers of emerging artists. As he continues to make music and tour, his story serves as an inspiration for many aspiring musicians.
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