Buick and GMC dealerships across the United States are undergoing significant renovations to enhance customer service and improve the overall buying experience. Over 1,900 dealerships are participating in this nationwide initiative, aiming to create a more inviting and luxurious atmosphere for their customers.
Buick and GMC dealerships are transforming their spaces to offer a more welcoming and luxurious experience for customers. This extensive renovation project involves over 1,900 dealerships across the United States, all part of a comprehensive dealership image enhancement program.
The renovations include the installation of bright new signs, spacious and airy showrooms, and a range of luxurious amenities designed to improve customer satisfaction. This initiative is driven by the importance of brand loyalty, as Buick and GMC attract over 40% of their buyers from non-GM brands (source). Ensuring a superior customer service atmosphere is crucial to maintaining and growing this customer base.
To achieve these ambitious renovations, Buick and GMC have partnered with Gensler, a leading global architecture firm. Gensler is renowned for its innovative designs and is working to integrate customer service-focused designs into the existing structures of each dealership.
Dealership owners are eager to roll out the red carpet for their customers, promising a noticeable improvement in the dealership experience. Already, over 170 dealerships have completed their renovations, with Buick and GMC estimating that more than 2,000 buildings will be fully renovated by the end of 2013 (source).
"Luxury shoppers today expect a certain level of treatment when purchasing a vehicle," said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. "Those expectations are now being met at many Buick and GMC stores around the country. These aren’t just new faces on old buildings. We’re creating the complete and convenient dealership experience that attracts these buyers."
The renovations are not limited to physical changes. The new look and enhanced customer service are just the beginning. Buick and GMC are also focusing on their product offerings. The GMC Acadia and the Buick Enclave luxury crossovers both achieved record sales in 2011, and the brands are optimistic about continued success in the coming years (source).
Both Buick and GMC are committed to providing vehicles with excellent fuel economy. The introduction of eAssist technology and other advanced features is expected to attract new customers to the newly renovated dealerships.
The nationwide renovation of Buick and GMC dealerships is a strategic move to enhance customer satisfaction and loyalty. By partnering with Gensler and focusing on both physical and service improvements, Buick and GMC are setting new standards in the automotive retail industry. The success of this initiative is already evident, and the future looks promising for these iconic brands.
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