OnStar is stepping into the digital age with a groundbreaking new app that integrates its services with smartphones and tablets. This move aims to enhance user experience by providing seamless access to OnStar's suite of services. The company is actively seeking developers to create innovative applications that will leverage this new platform.
OnStar, a subsidiary of General Motors, is renowned for its in-vehicle safety, security, and connectivity services. With the rise of smartphones and mobile applications, OnStar is adapting to meet the evolving needs of its customers. The company has announced plans to collaborate with select developers to create new apps that will allow users to access OnStar services directly from their mobile devices.
Security is a top priority for OnStar, especially when integrating its services with mobile apps. The company has implemented robust security protocols to ensure that customer data remains protected. These measures include advanced encryption techniques and multi-factor authentication to safeguard user information.
OnStar's services are powered by the Advanced Telematics Operating System (ATOMS), one of the most sophisticated systems in the industry. ATOMS can connect to up to six million customers, providing a reliable and efficient platform for OnStar's services. The new mobile apps will utilize the same ATOMS system, ensuring seamless integration and functionality.
Linda Marshall, President of OnStar, highlighted the growing demand for mobile applications. "Research shows that the number of mobile applications for the Android and iOS platforms is likely to double in the next 12 months," she stated. "Customer demand is driving a new marketplace for a variety of automotive applications. With this step, we believe we can broaden our portfolio, grow our business, and enable our customers to achieve additional functionality from their vehicle using their computer, smartphone, tablet, or other devices."
Before developing the new app, OnStar conducted extensive research to identify the services most valued by customers. The findings revealed that emergency and security services are the top priorities, followed by navigation, vehicle information, and diagnostics. OnStar plans to incorporate these insights into the app's development, offering a customized user interface that allows customers to prioritize the services they find most important.
Eric Litt, Chief Information Officer at OnStar, emphasized the company's commitment to innovation. "We want to give people 1,001 reasons to keep their OnStar subscription active," he said. "By opening up our proprietary API to developers, we ensure that OnStar continues to keep customers connected in ways they never thought possible."
OnStar's first app partner is RelayRides, a car-sharing marketplace that allows users to rent out their spare vehicles. RelayRides has an exclusive partnership with General Motors, and this collaboration will enable customers to rent OnStar-equipped vehicles and access them through the new app. "Through our work with OnStar, we are jointly defining the cutting edge of smart mobility," said RelayRides founder and Chief Community Officer Shelby Clark. "With access to the OnStar API, car-sharing has never been safer or more convenient. We are looking forward to rolling out the program in early 2012."
OnStar is actively seeking developers to bring this vision to life. The company aims to launch the new app as soon as possible, providing customers with an enhanced and integrated experience.
By integrating its services with mobile technology, OnStar is poised to revolutionize the way customers interact with their vehicles, offering unparalleled convenience and security.
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