A few times this Fall I’ve been a guest speaker on teleseminars to talk about charitable giving for companies. Surprisingly few if any of the participant companies actually engaged in due diligence before making cash/check donations to organizations. I hear over and over, “We don’t ask them for information. We just think they are doing a good job”. YIKES! Would you purchase from a vendor without looking into their company, product, testimonials, pricing, etc.?
Without a doubt, due diligence is an absolute must. It is important for your giving records, audit, and ensures you are giving wisely. Due diligence doesn’t have to be a long process requiring a lot of time and effort.
To make certain that your contributions are going to sound, healthy organizations and that your gift qualifies as a tax deduction, here are the 3 essential pieces of information you should gather from the nonprofit.
Boost Your Brand by Giving Back
Did you know that customers/clients have a more positive image of businesses that support causes? It's based on solid studies and it's not just for Fortune 500 companies. Any business of any size can have successes for their brand by giving back.Focusing Your Business Giving Creates Long Term Impact
Business directly benefit when their charitable giving is focused. By focusing your giving on those issues that align with your long term business interests and values, you experience the depth rather than the breadth of giving back. This leads to savings for your company, impact for causes and growth in private-social partnerships.Evaluating Your Company's Philanthropy Improves Business Giving
To improve your business's giving implies that you must track, monitor and evaluate your charitable donations and sponsorships. The process doesn't have to a big undertaking. Here are a few simple steps you can use.