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article in its entirety, electronically, or in print fre*e
of charge, as long as you include my full signature file
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in hyperlink for other sites. Please send a courtesy link
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you.
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TITLE: 11 Moments of Truth
AUTHOR: Sandra Schrift
CONTACT: sandra@schrift.com
COPYRIGHT: ©2004 by Sandra Schrift. All rights reserved
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11 Moments of Truth
(Adapted from the Scandinavian Airways System)
These moments come when a customer or client…
1. Hears someone else praise you or your work.
2. Likes your physical presentation (appearance, voice, and
smile).
3. Is touched intellectually and emotionally by what you
say.
4. Recognizes you as a model of who or what the person
would like to become.
5. Hears that you care.
6. Thinks he/she will be challenged and get what he/she
needs from you.
7. Knows that your fee is above their budget and feels
you’re worth it.
8. Experiences that you are consistently excellent
technically.
9. Is sure that his/her success and well-being are your
priority.
10. Is able to reach you effortlessly.
11. Can count on you to treat his/her organization with
unique needs.
Be a Speaker with Intention
As a speaker of Intention, you can help your audience organize their energy and actions that will bring about their desired goals, dreams.
Nervous? You Are Not Alone. Presentation tips from the Pros
Accept the fear and make it work for you. Most people cannot see your nervousness, so don't even mention that you are. Use this adrenaline rush of nervous energy by turning it into lots of enthusiasm in your delivery.
Overcome Your Fear of Public Speaking
The audience wants you to succeed - so just treat them as your friends and speak in a conversational manner. You don't use notes when you speak to your friend, so don't use them now. At the most, you may use some note cards that include some key words for you to remember.
