2012 NIKE AIR MAX: Changing Models, Unchanging Popularity

Nike Company which is regarded as the first creator of basketball shoes market has made great achievements in filed of basketball items. It has released more and more basketball shoes from the introduction of its first Nike Air Max shoes. And recently it has cooperated with Kobe to create the myth of Nike zoom shoes. Nevertheless, whenever it is, Nike Air Max plays vital rule among Nike shoes, for after improvements during a long period, Nike Air Max shoes are rather popular among the young people, especially basketball lovers.
Air cushion can be used to improve people's ability of jumping and increase their speed. This function makes many NBA players show great love to Nike Kobe and Nike James shoes. For more and more young people, they aspire to wear Nike Air Max shoes just for fun, in this way, the professional Nike Air Max shoes can not satisfy the high demands. Then as hip hop become popular, Nike Air Max shoes are also improved. In addition, owing to the greater popularity of internet among young people, Nike Air Max starts to embrace a new phrase. Air max become available in online stores or online shops. Nike Air Max shoes are endowed with another name "hip hop" shoes because of their fashionable appearance and design.
However, for customers, they won't be content with the change of only appearance of these shoes. Nike Air Max shoes should also keep us with the development of times. Later, in order to expand its business, Nike trainer and cheap Nike Air Max shoes are released. Nike Air Max gains great progress without any obstructing from Nike football. As to Nike Air Max 360, it great success makes great contribution to Nike's achievements. Nike released a special type which was made by the combination of three classic 360 models and is named "one time only pack" in September 2006. The three classic models are the Air Max 90, Air Max 95, and Air Max 97. Nike Company applies the 360 sole in this special design instead of the normal sole of the three classic models. As to the colors of the three classics, there are three kinds. The Air Max 90 shoes are red and the Air Max 95 is in green added to yellow, and for the Air Max 97, its color is combined by grey and silver. The application of "360" of air cushion in these shoes guarantees their durability. Nike Air Max shoes try to challenge human limits in doing exercise by use of this special sole.
Nike Company has continued introducing new types of this series after its first design in 1987. As to the advantage of all Nike Air Max shoes, it should be the application of the large air cushioning unit, in fact, this unit is designed at the heels. Through sides of the midsole of most models, this unit can be checked.
People may assume that the Air Max 360 marks the end of Nike Air Max. However, in reality, Nike Company is always continuing its development.