Nike Company Achieves Great Success with Innovative Sports Items
In this text, the author mainly presents us some information from UBS report which says that Nike Company intends to increase its revenue and shares value in the coming years. Nike, being the giant of the sports goods, has made its logo become a symbol of the supreme products.
Today's UBS report claims that people who choose Nike air max 90 shoes and Nike clothing are increasing at a stable speed in the US domestic market and the sales of Nike products in western European as well as china are also increasing rapidly. The analyst Michael Bernard expressed his ideas in the report that the current Chinese market had occupied nearly 10% of the whole revenue of Nike products and Nike Company was expected to try its best to double its present revenue in china in the following five years.
Now here is a huge outdoor advertising. In the morning news of Beijing time December 14,
UBS publicized its information, i.e., Nike Company, being the largest supplier of atelic footwear and sports apparel in the whole world and owing to some important market reasons, will see a better situation in its second sale season. UBS also supposed that Nike Company was likely to be raised by the holders of purchase. In the stock market, on Monday, at a 3% increase, the price of Nike shares accelerated to $90.52, and this broke Nike's record.
It was emphasized in the report that some big orders of Nike products in the first season in September had been announced by Nike Company who also expressed its expectation for a growth of Nike air max 2009 shoes in the near future. Nike Company was estimated to enjoy a growth of almost double-digit percentage in the following three years if its current net cash flows by number of 4.1 billon dollars and global investment options were both taken into consideration. The price of Nike shares was up to $90.12 at U.S. Eastern Standard Time 11:40 by increasing by $2.32 per share.
Nike Company intends to hold a conference with the investors be present and announce its goals. The expectations of the growth of some models of Nike products will be presented, and these models include Nike, Cole Haan, Converse (Converse), Hurley (Hurley), Michael Jordan, Nike Golf (NIKE Golf) and Umbro. In this report, the two goals turned to be the expectations of the growth of Nike's high single-digit revenue and 15% -17% earnings per share, as a matter of fact, these goals were to be realized under the long-term financial model, a model with an expansion and extension of the return on capital.
As to Nike, being the strongest brand portfolio in assets, holds 85% of the total revenue. And other brands of this company also make more and more contribution to the comprehensive development strategy to a certain extent.
Nike Company which is treated as the king of the sports goods always offers us lots of innovative designs. Its logo, designed to be like a hook in the sleigh shape, curved and graceful, has become a mark of the supreme products in the whole world.