Nike Free Company Win Great Commercial Success with Creative Goods
In this text, the author mainly presents us some information from UBS report which says that Nike Company intends to increase its revenue and shares value in the coming years. Nike, being the giant of the sports goods, has made its logo become a symbol of the supreme products.
Today,
according to the report of UBS, in the domestic market of USA, the numbers of the customers buying Nike air max 90 shoes and Nike clothing are growing steadily, and at the same time, in the market of western Europe and china, sales of Nike products are also increasing at a high speed. In the report, the analyst Michael Bernard spoke out his opinions, that is, nowadays, the sales of Nike products in the Chinese market has reached up to almost 10% of the whole Nike revenue, and in the coming five years, Nike Company intends to double the sales in china.
Now, please pay some attention to this following huge advertising. In the morning news of Beijing time December 14, UBS publicized its information, i.e., Nike Company, being the largest supplier of atelic footwear and sports apparel in the whole world and owing to some important market reasons, will see a better situation in its second sale season. UBS also supposed that Nike Company was likely to be raised by the holders of purchase. The price of Nike shares in the trade market reached up to $90.52 on Monday at the increasing rate of 3% and proved to be a fresh and high record.
It was emphasized in the report that some big orders of Nike products in the first season in September had been announced by Nike Company who also expressed its expectation for a growth of Nike air max 2009 shoes in the near future. Nike Company was estimated to enjoy a growth of almost double-digit percentage in the following three years if its current net cash flows by number of 4.1 billon dollars and global investment options were both taken into consideration. At 11:40 am., by U.S. Eastern Standard Time, the stock value of Nike shares achieved up to $90.12, at the growth of $2.32 per share.
Nike Company intends to hold a conference with the investors be present and announce its goals. And it tends to make its goals target at the growth of some of its brands like Nike, Cole Haan, Converse (Converse), Hurley (Hurley), Michael Jordan, Nike Golf (NIKE Golf) and Umbro. In this report, the two goals turned to be the expectations of the growth of Nike's high single-digit revenue and 15% -17% earnings per share, as a matter of fact, these goals were to be realized under the long-term financial model, a model with an expansion and extension of the return on capital.
As to Nike, being the strongest brand portfolio in assets, holds 85% of the total revenue. Besides, as for the overall developments strategy, it also should be attributed to other brands of this company.
Nike Company which is treated as the king of the sports goods always offers us lots of innovative designs. Its logo in the shape of a sleigh and a graceful curved hook has proved to be a symbol of the classics.